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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Porch Group Media

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and…N/A

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Porch Group MediaSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Porch Group MediaSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Porch Group MediaSemrush
    Considered Both Products
    Porch Group Media
    No answer on this topic
    Semrush
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    95 Answers
    Features
    Porch Group MediaSemrush
    SEO
    Comparison of SEO features of Porch Group Media and Semrush
    Feature
    Porch Group Media
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings8.6154 Ratings
    Backlink management00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings8.4150 Ratings
    Page grader00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings8.0150 Ratings
    Site recommendations00 Ratings7.7139 Ratings
    Task management00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Porch Group Media and Semrush
    Feature
    Porch Group Media
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings8.1128 Ratings
    Social SEO00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings8.5113 Ratings
    Global SEO00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Porch Group Media and Semrush
    Feature
    Porch Group Media
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings8.7119 Ratings
    Best Alternatives
    Porch Group MediaSemrush
    Small Businesses
    Yotpo
    Score7 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yotpo
    Score7 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Porch Group MediaSemrush
    Likelihood to Recommend
    8.8
    (3 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    9.1
    (3 ratings)
    Usability
    7.3
    (1 ratings)
    8.2
    (10 ratings)
    Availability
    7.3
    (1 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.2
    (1 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    6.4
    (1 ratings)
    7.3
    (1 ratings)
    Product Scalability
    5.5
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Porch Group MediaSemrush
    Likelihood to Recommend
    Porch Group Media
    We have found Launchpad to be useful for almost every lead-generation activity.
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Porch Group Media
    • Intuitive navigation across software
    • Easy target/lead builder selections
    • Complete email marketing solution for small businesses and big corporations
    • Clear directions for beginning, planning, implementing, executing, reporting
    • Easy-to-use creative email templates
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Porch Group Media
    • Site flow could be more intuitive
    • Logical flow of process
    • Remove extra steps
    • Provide more in-depth reporting
    • Ability to name campaigns the same name
    • Create standard order or reporting templates
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Porch Group Media
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Porch Group Media
    There is room for improvement
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Porch Group Media
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Porch Group Media
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Porch Group Media
    It has been fantastic!
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Porch Group Media
    Would be great to have an easier white-label
    Read full review
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Porch Group Media
    I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Porch Group Media
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Porch Group Media
    • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots

    Porch Group Media Screenshots

    Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.