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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Porch Group Media

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and…N/A

    Singular

    Score8 out of 10
    N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
    Pricing
    Porch Group MediaSingular
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Porch Group MediaSingular
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Porch Group MediaSingular
    Small Businesses
    Yotpo
    Score7 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Yotpo
    Score7 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Porch Group MediaSingular
    Likelihood to Recommend
    8.8
    (3 ratings)
    8.0
    (4 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (1 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Porch Group MediaSingular
    Likelihood to Recommend
    Porch Group Media
    We have found Launchpad to be useful for almost every lead-generation activity.
    Read full review
    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
    Read full review
    Pros
    Porch Group Media
    • Intuitive navigation across software
    • Easy target/lead builder selections
    • Complete email marketing solution for small businesses and big corporations
    • Clear directions for beginning, planning, implementing, executing, reporting
    • Easy-to-use creative email templates
    Read full review
    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
    Read full review
    Cons
    Porch Group Media
    • Site flow could be more intuitive
    • Logical flow of process
    • Remove extra steps
    • Provide more in-depth reporting
    • Ability to name campaigns the same name
    • Create standard order or reporting templates
    Read full review
    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
    Read full review
    Usability
    Porch Group Media
    There is room for improvement
    Read full review
    Singular
    No answers on this topic
    Support Rating
    Porch Group Media
    It has been fantastic!
    Read full review
    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
    Read full review
    Implementation Rating
    Porch Group Media
    Would be great to have an easier white-label
    Read full review
    Singular
    No answers on this topic
    Alternatives Considered
    Porch Group Media
    I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products
    Read full review
    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
    Read full review
    Return on Investment
    Porch Group Media
    • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
    Read full review
    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
    Read full review
    ScreenShots

    Porch Group Media Screenshots

    Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.