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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Postal

    Score8.4 out of 10
    N/AFounded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A

    Right On Interactive

    Score4.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…

    $500

    up to 2 users, up to 10,000 contacts

    Pricing
    PostalRight On Interactive
    Editions & Modules
    No answers on this topic
    Outreach
    $500
    up to 2 users, up to 10,000 contacts
    Engagement
    $900
    up to 5 users, up to 10,000 contacts
    Lifecycle Marketing
    $1,400
    up to 10 users, up to 10,000 contacts
    Offerings
    Pricing Offerings
    PostalRight On Interactive
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—All contracts are annual
    More Pricing Information
    Community Pulse
    PostalRight On Interactive
    Considered Both Products
    Postal
    No answer on this topic
    Right On Interactive
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    PostalRight On Interactive
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Postal and Right On Interactive
    Feature
    Postal
    -
    Ratings
    Right On Interactive
    7.0
    1 Ratings
    10% below category average
    WYSIWYG email editor00 Ratings7.01 Ratings
    Landing pages00 Ratings6.01 Ratings
    Email deliverability reporting00 Ratings7.01 Ratings
    Triggered drip sequences00 Ratings8.01 Ratings
    Lead Management
    Comparison of Lead Management features of Postal and Right On Interactive
    Feature
    Postal
    -
    Ratings
    Right On Interactive
    8.5
    1 Ratings
    7% above category average
    Lead scoring and grading00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings9.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Postal and Right On Interactive
    Feature
    Postal
    -
    Ratings
    Right On Interactive
    8.0
    1 Ratings
    6% above category average
    Social profile integration00 Ratings8.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Postal and Right On Interactive
    Feature
    Postal
    -
    Ratings
    Right On Interactive
    8.5
    1 Ratings
    12% above category average
    Dashboards00 Ratings9.01 Ratings
    Standard reports00 Ratings8.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Postal and Right On Interactive
    Feature
    Postal
    -
    Ratings
    Right On Interactive
    7.5
    1 Ratings
    2% below category average
    Customizability00 Ratings7.01 Ratings
    Integration with Salesforce.com00 Ratings8.01 Ratings
    Best Alternatives
    PostalRight On Interactive
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    PFL Direct Mail Platform
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    PFL Direct Mail Platform
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PostalRight On Interactive
    Likelihood to Recommend
    1.1
    (7 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    PostalRight On Interactive
    Likelihood to Recommend
    Postal
    If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
    Incentivized
    Read full review
    Right On Interactive
    Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
    Incentivized
    Read full review
    Pros
    Postal
    • Integrates with sales engagement, marketing automation, and CRM platforms
    • Provides tracking and reporting on spending and channel effectiveness
    • Offers an extensive marketplace of various items for any budget
    • Comes with unlimited seats and sends
    Read full review
    Right On Interactive
    • It is able to pull in as many data sources as you would like.
    • It is easy to connect data across multiple sources to create segments.
    • Forces you to think about your customer lifecycle to get the most out of the software.
    Incentivized
    Read full review
    Cons
    Postal
    • Navigation -Took time to find custom hyper links.
    • Finding items - Can be hard to find where items are on platform.
    • Layout could be better.
    Incentivized
    Read full review
    Right On Interactive
    • The interface is improving in recent months but it still has a way to go to catch up to competitors.
    • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
    • Could use more integrations with marketing softwares.
    Incentivized
    Read full review
    Likelihood to Renew
    Postal
    We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
    Read full review
    Right On Interactive
    No answers on this topic
    Usability
    Postal
    I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent
    Read full review
    Right On Interactive
    No answers on this topic
    Alternatives Considered
    Postal
    Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
    Incentivized
    Read full review
    Right On Interactive
    No answers on this topic
    Return on Investment
    Postal
    • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
    • easier to reach out to potential clients
    Incentivized
    Read full review
    Right On Interactive
    • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
    • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
    • The time it took the marketing team to create the campaigns could've been faster.
    Incentivized
    Read full review
    ScreenShots

    Right On Interactive Screenshots

    Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index