Postfity.com vs. Tracx

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Postfity.com
Score 7.0 out of 10
N/A
A tool to help speed up, automate, and schedule posts to Facebook, Instagram, Twitter, LinkedIn and VKontakte. With Postfity users can post to multiple social profiles, schedule and queue content (text, graphics, and videos), import bulk posts from files, add watermarks, gather all data and archives in one place, and get post suggestions (Post Ideas). Postfity helps teams create drafts and send them for approval, delegate social media management to different members of a…N/A
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Pricing
Postfity.comTracx
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Postfity.comTracx
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Postfity.comTracx
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Medium-sized Companies
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All AlternativesView all alternativesView all alternatives
User Ratings
Postfity.comTracx
Likelihood to Recommend
7.0
(1 ratings)
9.0
(9 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(4 ratings)
User Testimonials
Postfity.comTracx
Likelihood to Recommend
Postfity
This is a great tool for someone who is a small business owner and needs to get posts out fast. It gives great ideas to use instantly vs having to harvest your own content.
Read full review
Tracx
Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
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Pros
Postfity
  • Ideas tab allows for quick industry related posts.
  • Calendar allows for scheduling posts.
  • Being able to connect multiple channels.
  • Great UI for someone who has no social media experience.
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Tracx
  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
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Cons
Postfity
  • Analytics could be way more in depth. I get more data from Facebook itself.
  • I'm not sure the cover photo tab makes sense unless you are changing it all the time.
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Tracx
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
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Likelihood to Renew
Postfity
No answers on this topic
Tracx
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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Alternatives Considered
Postfity
Hootsuite is very similar but seems to have gone up in cost over the years. This is very affordable compared to others. Hubspot requires you to be a user of their CMS to use similar features as Postify.com.
Read full review
Tracx
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
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Return on Investment
Postfity
  • I can stay top of mind to clients by posting on social media more frequently.
Read full review
Tracx
  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
Read full review
ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.