PR Newswire vs. PRunderground.com

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PR Newswire
Score 8.4 out of 10
N/A
N/A
$199
per release
PRunderground.com
Score 2.0 out of 10
Small Businesses (1-50 employees)
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
$74.99
Per press release distribution
Pricing
PR NewswirePRunderground.com
Editions & Modules
Newswire Digital
$199
per release
Newswire Digital Plus
$449
per release
Newswire State
$499
per release
Newswire Canada
$649
per release
Newswire UK
$649
per release
Newswire Asia
$649
per release
Newswire National
$799
per release
Newswire Financial
$799
per release
Newswire Latin America
$949
per release
Newswire Global
1,649
per release
BAsic
$74.99
Per press release distribution
US National
$419.99
Per press release distribution
Offerings
Pricing Offerings
PR NewswirePRunderground.com
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
PR NewswirePRunderground.com
Small Businesses
Newswire
Newswire
Score 8.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Medium-sized Companies
Newswire
Newswire
Score 8.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Enterprises

No answers on this topic

Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PR NewswirePRunderground.com
Likelihood to Recommend
8.0
(15 ratings)
2.0
(7 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
5.7
(2 ratings)
9.1
(1 ratings)
User Testimonials
PR NewswirePRunderground.com
Likelihood to Recommend
Cision
PR Newswire is a terrific solution for ensuring that news is distributed in a way that is findable and searchable. It also automatically ties the news to ticker symbols. It's not a useful or meaningful solution for actually securing news coverage. It still requires picking up the phone and pitching media.
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PRUnderground
PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.
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Pros
Cision
  • User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
  • Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
  • Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.
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PRUnderground
  • PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
  • PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
  • PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.
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Cons
Cision
  • The pricing structure is comprehensive, depending on how far you want your release to go.
  • Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
  • PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).
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PRUnderground
  • PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.
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Usability
Cision
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
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PRUnderground
No answers on this topic
Support Rating
Cision
Honestly this is probably the absolute worst part of the company. I had maybe 5 different emails from 5 different people when attempting to use this service, and I never knew who my account manager was and who the other people were.
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PRUnderground
They go beyond what is expected and resolve issues quickly.
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Alternatives Considered
Cision
PR Newswire and Businesswire are familiar, similar products in terms of newswire distribution services. Many times it comes down to client familiarity with one service over the other, the cost per distribution, the reach of distribution, as well as other related fees, i.e., you have to be a member of PR Newswire to use the service and then pay fees on top of that for individual distributions.
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PRUnderground
EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment
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Return on Investment
Cision
  • We lost one of our pre paid distributions due to the expiration date
  • We would like to see more communication between the client and the representative or account manager
  • We have had success in getting larger publications to pick up our over the wire publication
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PRUnderground
  • We are a training company and the press releases have increased enrollments in our classes.
  • They have increased our website traffic.
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ScreenShots

PRunderground.com Screenshots

Screenshot of TV website distribution outletsScreenshot of Sample Report Cover