Pretectum CMDM vs. Zaius (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pretectum CMDM
Score 0.0 out of 10
N/A
The Pretectum CMDM for Customer Master Data Management is a SaaS offering for small to mid size organizations looking for centralised customer master data management, curation and syndication. The platform provides full data lifecycle management for customer master data with standard and custom schemas that auto generate data capture and maintain form entry. The data schemas provide data managers with complex and simple needs, the ability to make use of APIs as well as bulk data…N/A
Zaius (discontinued)
Score 7.7 out of 10
N/A
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.N/A
Pricing
Pretectum CMDMZaius (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Pretectum CMDMZaius (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Pretectum CMDMZaius (discontinued)
Best Alternatives
Pretectum CMDMZaius (discontinued)
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Pretectum CMDMZaius (discontinued)
Likelihood to Recommend
-
(0 ratings)
6.7
(6 ratings)
Likelihood to Renew
-
(0 ratings)
6.4
(1 ratings)
Usability
-
(0 ratings)
2.7
(1 ratings)
Support Rating
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Pretectum CMDMZaius (discontinued)
Likelihood to Recommend
Pretectum
No answers on this topic
Discontinued Products
Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.
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Pros
Pretectum
No answers on this topic
Discontinued Products
  • It's relatively simple to use
  • Segment building is quick and can be easily customized with field data
  • Chat support is generally fast to respond
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Cons
Pretectum
No answers on this topic
Discontinued Products
  • Automation of data from other platforms such as our ERP.
  • The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.
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Likelihood to Renew
Pretectum
No answers on this topic
Discontinued Products
There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.
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Usability
Pretectum
No answers on this topic
Discontinued Products
  • Creating reports can be difficult and they aren't very visual.
  • There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
  • Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
  • Figuring out how to inject a module onto a page is difficult.
  • Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
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Support Rating
Pretectum
No answers on this topic
Discontinued Products
Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.
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Implementation Rating
Pretectum
No answers on this topic
Discontinued Products
We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
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Alternatives Considered
Pretectum
No answers on this topic
Discontinued Products
Oh my goodness, there were many, including:
  • Klaviyo
  • Salesforce Email Marketing Cloud
  • Bronto
  • Marapost (the worst experience we ever had. We used them for the longest year on earth).
  • Silverpop (IBM)
  • I forgot their name but they are based in the middle of nowhere Pennsylvania.
  • Exact Target
  • Active Campaign
  • Get Response
  • Drip
  • SendInBlue
  • And more I cannot remember. We spent over six months looking at everything.
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Return on Investment
Pretectum
No answers on this topic
Discontinued Products
  • We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.
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ScreenShots

Pretectum CMDM Screenshots

Screenshot of Data schema configurationScreenshot of Data schema management