TrustRadius

Zaius (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Zaius (discontinued)
Score 7.7 out of 10
N/A
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.N/A
Pricing
Zaius (discontinued)
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Zaius (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Zaius (discontinued)
Considered Both Products
Zaius (discontinued)
Verified User
Employee
Chose Zaius (discontinued)
Optimizely Data Platform has a friendlier interface than most and feels more custom. If we have an idea we would like to implement, we know that it's possible to do so with ODP - it may take a bit of time and it might not be the most intuitive implementation, but it is …
Adam Borbely | TrustRadius Reviewer
Adam Borbely
Digital Marketing Specialist
Chose Zaius (discontinued)
Optimizely Data Platform is a natural step up from Mailchimp, with a more robust platform designed to help companies with a growing list size and send volume. Similar to Mailchimp, Optimizely Data Platform is super easy to navigate from the get-go. Ultimately, we decided to …
Verified User
Manager
Chose Zaius (discontinued)
Mailchimp was going downhill and losing shopify support when i switched. Optimizely was more affordable than it's competitors.
Verified User
Manager
Chose Zaius (discontinued)
We have a fairly custom business model that includes a subscription membership. Grin wasn't able to tailor their platform to suit our needs. Zaius was able to easily make it happen. We still use Klaviyo as our ESP.
Steven Laff | TrustRadius Reviewer
Steven Laff
Principal
Chose Zaius (discontinued)
Oh my goodness, there were many, including:
  • Klaviyo
  • Salesforce Email Marketing Cloud
Best Alternatives
Zaius (discontinued)
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
All AlternativesView all alternatives
User Ratings
Zaius (discontinued)
Likelihood to Recommend
6.7
(6 ratings)
Likelihood to Renew
6.4
(1 ratings)
Usability
2.7
(1 ratings)
Support Rating
7.3
(3 ratings)
Implementation Rating
2.7
(1 ratings)
User Testimonials
Zaius (discontinued)
Likelihood to Recommend
Discontinued Products
Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.
Verified User
Anonymous
Read full review
Pros
Discontinued Products
  • It's relatively simple to use
  • Segment building is quick and can be easily customized with field data
  • Chat support is generally fast to respond
Adam Borbely | TrustRadius Reviewer
Adam Borbely
Digital Marketing Specialist
Read full review
Cons
Discontinued Products
  • Automation of data from other platforms such as our ERP.
  • The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.
LM
Laura Mahoney
Content Manager
Read full review
Likelihood to Renew
Discontinued Products
There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.
Verified User
Anonymous
Read full review
Usability
Discontinued Products
  • Creating reports can be difficult and they aren't very visual.
  • There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
  • Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
  • Figuring out how to inject a module onto a page is difficult.
  • Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
Verified User
Anonymous
Read full review
Support Rating
Discontinued Products
Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.
Verified User
Anonymous
Read full review
Implementation Rating
Discontinued Products
We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
Verified User
Anonymous
Read full review
Alternatives Considered
Discontinued Products
Oh my goodness, there were many, including:
  • Klaviyo
  • Salesforce Email Marketing Cloud
  • Bronto
  • Marapost (the worst experience we ever had. We used them for the longest year on earth).
  • Silverpop (IBM)
  • I forgot their name but they are based in the middle of nowhere Pennsylvania.
  • Exact Target
  • Active Campaign
  • Get Response
  • Drip
  • SendInBlue
  • And more I cannot remember. We spent over six months looking at everything.
Steven Laff | TrustRadius Reviewer
Steven Laff
Principal
Read full review
Return on Investment
Discontinued Products
  • We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.
LM
Laura Mahoney
Content Manager
Read full review
ScreenShots