ReachMail vs. Streamsend (discontinued)

The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.

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The best scenarios would be email marketing campaigns such as eBlasts, Evites and newsletter/notifications. I believe Streamsend would be less appropriate for overall branding campaign and strategy.

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• I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
• ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
• These folks know what they’re doing. I can’t speak highly enough about ReachMail.

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• Streamsend reports allows us to see who is opening our email blasts and it even pinpoints how many viewers then go onto look at our social media sites and website.
• Streamsend allows you to go back and review past email blasts. This prevents me from creating marketing material similar to what I have done in the past.
• The site shows you who's email address was undeliverable. This helps me to weed out any old e-mails or individuals who requested to block the blasts.

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• There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
• It would save a lot of time if we had the ability to upload multiple images or assets at once.
• There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.

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• Easier ability to delete old subscriber lists.
• Notification when emails for the month are running low.

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The renewal process is easy and doesn't require much thought. Our accounting team already has Streamsend as an approved vendor. We are happy with Streamsend and how it works. Switching email systems would require training and a learning curve that will be difficult to schedule in a busy department. The quality and reliability of Streamsend is something our team and attorneys trust.

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Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals

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In my opinion, ReachMail is a good competitor to Mailchimp, probably has more features though and analytics to help organize information. There are also a lot more third party integrations that have helped us compared to other apps that we've tried before, but ReachMail has been the most useful, for me personally and my team

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I do not like the Constant Contact interface at all, and find Streamsend to be a modern and suitable alternative to the popular MailChimp.

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• None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.

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• I saw an impact on our ROI when using Streamsend for our weekly newsletters, since we used them as a redirect back to our website for new business
• The only negative impact I can think of would be the loss of some our registrants through our email database. Some thought that we sent out Eblasts and newsletters to frequently.
• It did help with faster lead conversion as we saw higher traffic and visitors to our website through direct click-through from our email campaigns

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