Amazon Redshift is a hosted data warehouse solution, from Amazon Web Services.
$0.24
per GB per month
Twilio Segment
Score8.4 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
If the number of connections is expected to be low, but the amounts of data are large or projected to grow it is a good solutions especially if there is previous exposure to PostgreSQL. Speaking of Postgres, Redshift is based on several versions old releases of PostgreSQL so the developers would not be able to take advantage of some of the newer SQL language features. The queries need some fine-tuning still, indexing is not provided, but playing with sorting keys becomes necessary. Lastly, there is no notion of the Primary Key in Redshift so the business must be prepared to explain why duplication occurred (must be vigilant for)
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Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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[Amazon] Redshift has Distribution Keys. If you correctly define them on your tables, it improves Query performance. For instance, we can define Mapping/Meta-data tables with Distribution-All Key, so that it gets replicated across all the nodes, for fast joins and fast query results.
[Amazon] Redshift has Sort Keys. If you correctly define them on your tables along with above Distribution Keys, it further improves your Query performance. It also has Composite Sort Keys and Interleaved Sort Keys, to support various use cases
[Amazon] Redshift is forked out of PostgreSQL DB, and then AWS added "MPP" (Massively Parallel Processing) and "Column Oriented" concepts to it, to make it a powerful data store.
[Amazon] Redshift has "Analyze" operation that could be performed on tables, which will update the stats of the table in leader node. This is sort of a ledger about which data is stored in which node and which partition with in a node. Up to date stats improves Query performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've experienced some problems with hanging queries on Redshift Spectrum/external tables. We've had to roll back to and old version of Redshift while we wait for AWS to provide a patch.
Redshift's dialect is most similar to that of PostgreSQL 8. It lacks many modern features and data types.
Constraints are not enforced. We must rely on other means to verify the integrity of transformed tables.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Just very happy with the product, it fits our needs perfectly. Amazon pioneered the cloud and we have had a positive experience using RedShift. Really cool to be able to see your data housed and to be able to query and perform administrative tasks with ease.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support was great and helped us in a timely fashion. We did use a lot of online forums as well, but the official documentation was an ongoing one, and it did take more time for us to look through it. We would have probably chosen a competitor product had it not been for the great support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Than Vertica: Redshift is cheaper and AWS integrated (which was a plus because the whole company was on AWS). Than BigQuery: Redshift has a standard SQL interface, though recently I heard good things about BigQuery and would try it out again. Than Hive: Hive is great if you are in the PB+ range, but latencies tend to be much slower than Redshift and it is not suited for ad-hoc applications.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Redshift is relatively cheaper tool but since the pricing is dynamic, there is always a risk of exceeding the cost. Since most of our team is using it as self serve and there is no continuous tracking by a dedicated team, it really needs time & effort on analyst's side to know how much it is going to cost.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our company is moving to the AWS infrastructure, and in this context moving the warehouse environments to Redshift sounds logical regardless of the cost.
Development organizations have to operate in the Dev/Ops mode where they build and support their apps at the same time.
Hard to estimate the overall ROI of moving to Redshift from my position. However, running Redshift seems to be inexpensive compared to all the licensing and hardware costs we had on our RDBMS platform before Redshift.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
