Resonate vs. Singular

If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency. Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments

Incentivized

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

• Support - the support team at Resonate is incredible
• Resonate is constantly making updates and communicating these updates to our agency
• Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws

Incentivized

• Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
• Tracking the user journey right from the click to purchase.

Incentivized

• The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
• No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!

Incentivized

• Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
• Ability to toggle advanced attribution models: first-last touch, time decay, etc.
• Comprehensive deep linking solution (similar to Branch).

Incentivized

When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

Incentivized

AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

Incentivized

• Allows us to make better informed decisions with who we target
• Ability to create an additional avenue for profit through Resonate's services
• Use in new business pitches to get an understanding of who the potential client's audience is without any first party data

Incentivized

• Has helped to improve the ROI.
• Helped to identify the right set of audience which need to be targeted.

Incentivized