TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Resonate

    Score10 out of 10
    N/AResonate in Reston, Virginia offers their data driven marketing analytics platform, emphasizing consumer trends and insights as a source of guidance (which the platform helps you to surface) for marketing campaigns.N/A

    Singular

    Score8 out of 10
    N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
    Pricing
    ResonateSingular
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ResonateSingular
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    ResonateSingular
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ResonateSingular
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    ResonateSingular
    Likelihood to Recommend
    Resonate
    If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency. Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments
    Incentivized
    Read full review
    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
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    Pros
    Resonate
    • Support - the support team at Resonate is incredible
    • Resonate is constantly making updates and communicating these updates to our agency
    • Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws
    Incentivized
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    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
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    Cons
    Resonate
    • The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
    • No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!
    Incentivized
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    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
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    Support Rating
    Resonate
    No answers on this topic
    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
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    Alternatives Considered
    Resonate
    No answers on this topic
    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
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    Return on Investment
    Resonate
    • Allows us to make better informed decisions with who we target
    • Ability to create an additional avenue for profit through Resonate's services
    • Use in new business pitches to get an understanding of who the potential client's audience is without any first party data
    Incentivized
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    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
    Read full review
    ScreenShots