Resulticks vs. Swift Digital

• True Omnichannel support (no need to massage data during / post campaign)
• Support to Machine learning
• Support to multiple statistical models
• Near real time segmentation analysis

it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.

• Simple account and campaign setup mechanisms
• End-to-end tracking on conversion with personalized URLs
• Multi-dimensional campaigns that allow follow-up communication using multiple channels

• drag-and-drop campaign builder
• email templates
• lead scoring
• Analytics

• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

• More email flexibility would be good.
• Simplify the modules-there is a lot, and it can be overwhelming.

The UI and visualise toons are very intuitive and do not require interpretation

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels

• Better lead quality
• Has allowed us to close clients quicker.
• Higher ROI
• Access to much more targeted customer data
• Getting used to the software took more time thn anticipated