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RocketReach vs. Velocify by ICE Mortgage Technology

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    RocketReach

    Score7.1 out of 10
    N/ARocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.

    $69

    per month 100 Lookups Per Month

    Velocify by ICE Mortgage Technology

    Score6.7 out of 10
    N/AVelocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
    Pricing
    RocketReachVelocify by ICE Mortgage Technology
    Editions & Modules
    Essentials
    $69
    per month 100 Lookups Per Month
    Pro
    $119
    per month 250 Lookups Per Month
    Ultimate
    $209
    per month 1,000 Lookups Per Month
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    RocketReachVelocify by ICE Mortgage Technology
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsUp to a 50% discount available for annual billing.—
    More Pricing Information
    Features
    RocketReachVelocify by ICE Mortgage Technology
    Prospecting
    Comparison of Prospecting features of RocketReach and Velocify by ICE Mortgage Technology
    Feature
    RocketReach
    6.3
    3 Ratings
    20% below category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Advanced search7.83 Ratings00 Ratings
    Identification of new leads5.53 Ratings00 Ratings
    List quality4.73 Ratings00 Ratings
    List upload/download6.43 Ratings00 Ratings
    Ideal customer targeting4.73 Ratings00 Ratings
    Load time/data access8.83 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of RocketReach and Velocify by ICE Mortgage Technology
    Feature
    RocketReach
    4.7
    3 Ratings
    49% below category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Contact information4.53 Ratings00 Ratings
    Company information4.73 Ratings00 Ratings
    Industry information4.73 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of RocketReach and Velocify by ICE Mortgage Technology
    Feature
    RocketReach
    4.2
    3 Ratings
    56% below category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Lead qualification process5.43 Ratings00 Ratings
    Smart lists and recommendations3.73 Ratings00 Ratings
    Salesforce integration4.01 Ratings00 Ratings
    Company/business profiles5.53 Ratings00 Ratings
    Alerts and reminders2.01 Ratings00 Ratings
    Data hygiene2.93 Ratings00 Ratings
    Automatic data refresh3.73 Ratings00 Ratings
    Tags5.53 Ratings00 Ratings
    Filters and segmentation4.73 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of RocketReach and Velocify by ICE Mortgage Technology
    Feature
    RocketReach
    4.0
    1 Ratings
    60% below category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Sales email templates4.01 Ratings00 Ratings
    Append emails to records4.01 Ratings00 Ratings
    Best Alternatives
    RocketReachVelocify by ICE Mortgage Technology
    Small Businesses
    Owler
    Score9.7 out of 10
    LeadFuze
    Score8.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    RocketReachVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    7.2
    (3 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (5 ratings)
    Usability
    8.0
    (2 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    RocketReachVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    RocketReach.co
    RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
    Read full review
    Pros
    RocketReach.co
    • Helps to enrich data where other platforms may not have the required data
    • Good resource for lead validation
    • Easy to use and straightforward UI
    Incentivized
    Read full review
    ICE Mortgage Technology
    • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
    • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
    • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
    Read full review
    Cons
    RocketReach.co
    • Search criteria having to be manually deleted
    • Finding the right contact
    • In my opinion, Outdated contact information
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Velocify would be well served to create a more robust email drip campaign platform.
    • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
    Incentivized
    Read full review
    Likelihood to Renew
    RocketReach.co
    No answers on this topic
    ICE Mortgage Technology
    I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
    Read full review
    Usability
    RocketReach.co
    The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
    Read full review
    Reliability and Availability
    RocketReach.co
    No answers on this topic
    ICE Mortgage Technology
    The system is always up!!
    Read full review
    Performance
    RocketReach.co
    No answers on this topic
    ICE Mortgage Technology
    If the system is set up correctly it will be a game changer for your organization.
    Read full review
    Support Rating
    RocketReach.co
    No answers on this topic
    ICE Mortgage Technology
    While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
    Incentivized
    Read full review
    In-Person Training
    RocketReach.co
    No answers on this topic
    ICE Mortgage Technology
    The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
    Read full review
    Online Training
    RocketReach.co
    No answers on this topic
    ICE Mortgage Technology
    Velocify offers online training via videos and written descriptions of implementation procedures.
    Read full review
    Implementation Rating
    RocketReach.co
    No answers on this topic
    ICE Mortgage Technology
    If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
    Read full review
    Alternatives Considered
    RocketReach.co
    RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
    Read full review
    Scalability
    RocketReach.co
    No answers on this topic
    ICE Mortgage Technology
    The system is fully scaleable both vertically and horizontally across the enterprise.
    Read full review
    Return on Investment
    RocketReach.co
    • Increase the amount of contacts we upload daily to our CRM
    • Lead us to send out 2x the amount of emails each day
    • Uncover new prospects
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
    • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
    • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
    Read full review
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