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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce CRM Analytics

    Score8.5 out of 10
    N/ASalesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.

    $125

    per month

    Sensor Tower

    Score7.5 out of 10
    N/ASensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.N/A
    Pricing
    Salesforce CRM AnalyticsSensor Tower
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Salesforce CRM AnalyticsSensor Tower
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce CRM AnalyticsSensor Tower
    Considered Both Products
    Salesforce
    No answer on this topic
    Sensor Tower
    No answer on this topic
    Key User Insights
    Would buy again
    73%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    89%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    10 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    Salesforce CRM AnalyticsSensor Tower
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Salesforce CRM Analytics and Sensor Tower
    Feature
    Salesforce CRM Analytics
    7.8
    48 Ratings
    5% below category average
    Sensor Tower
    -
    Ratings
    Pixel Perfect reports7.541 Ratings00 Ratings
    Customizable dashboards8.548 Ratings00 Ratings
    Report Formatting Templates7.546 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Salesforce CRM Analytics and Sensor Tower
    Feature
    Salesforce CRM Analytics
    7.8
    49 Ratings
    3% below category average
    Sensor Tower
    -
    Ratings
    Drill-down analysis8.548 Ratings00 Ratings
    Formatting capabilities7.548 Ratings00 Ratings
    Integration with R or other statistical packages7.537 Ratings00 Ratings
    Report sharing and collaboration7.546 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Salesforce CRM Analytics and Sensor Tower
    Feature
    Salesforce CRM Analytics
    8.1
    47 Ratings
    1% below category average
    Sensor Tower
    -
    Ratings
    Publish to Web9.037 Ratings00 Ratings
    Publish to PDF7.044 Ratings00 Ratings
    Report Versioning8.543 Ratings00 Ratings
    Report Delivery Scheduling8.540 Ratings00 Ratings
    Delivery to Remote Servers7.534 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Salesforce CRM Analytics and Sensor Tower
    Feature
    Salesforce CRM Analytics
    7.4
    45 Ratings
    8% below category average
    Sensor Tower
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.042 Ratings00 Ratings
    Location Analytics / Geographic Visualization6.540 Ratings00 Ratings
    Predictive Analytics7.042 Ratings00 Ratings
    Pattern Recognition and Data Mining8.02 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Salesforce CRM Analytics and Sensor Tower
    Feature
    Salesforce CRM Analytics
    9.0
    48 Ratings
    6% above category average
    Sensor Tower
    -
    Ratings
    Multi-User Support (named login)9.046 Ratings00 Ratings
    Role-Based Security Model8.546 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.042 Ratings00 Ratings
    Report-Level Access Control9.02 Ratings00 Ratings
    Single Sign-On (SSO)9.541 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Salesforce CRM Analytics and Sensor Tower
    Feature
    Salesforce CRM Analytics
    6.7
    45 Ratings
    14% below category average
    Sensor Tower
    -
    Ratings
    Responsive Design for Web Access7.543 Ratings00 Ratings
    Mobile Application7.034 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile6.539 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Salesforce CRM Analytics and Sensor Tower
    Feature
    Salesforce CRM Analytics
    8.2
    33 Ratings
    6% above category average
    Sensor Tower
    -
    Ratings
    REST API8.031 Ratings00 Ratings
    Javascript API8.529 Ratings00 Ratings
    iFrames8.525 Ratings00 Ratings
    Java API8.528 Ratings00 Ratings
    Themeable User Interface (UI)7.528 Ratings00 Ratings
    Customizable Platform (Open Source)8.527 Ratings00 Ratings
    Best Alternatives
    Salesforce CRM AnalyticsSensor Tower
    Small Businesses
    Cyfe
    Score4 out of 10
    Firebase Crashlytics
    Score9.8 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Firebase Crashlytics
    Score9.8 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Flurry Analytics (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Salesforce CRM AnalyticsSensor Tower
    Likelihood to Recommend
    9.1
    (51 ratings)
    8.4
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    8.5
    (10 ratings)
    -
    (0 ratings)
    Support Rating
    7.7
    (6 ratings)
    7.6
    (2 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.1
    (41 ratings)
    -
    (0 ratings)
    Data Sources
    7.7
    (41 ratings)
    -
    (0 ratings)
    User Testimonials
    Salesforce CRM AnalyticsSensor Tower
    Likelihood to Recommend
    Salesforce
    For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
    Incentivized
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    Sensor Tower
    I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
    Incentivized
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    Pros
    Salesforce
    • Interactive Dashboards, it [consists] of wide variety of charts
    • Data from different sources can be easily integrated with it
    • Security, it provides easy way to secure and share the information with the users
    • Support actions like opening hyperlink etc
    • Almost everything can be done from configuration
    • Data can easily be managed from dataflow.
    Incentivized
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    Sensor Tower
    • Very easy to use and understand. The dashboard is quite complete.
    • The free version is quite complete.
    • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
    Incentivized
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    Cons
    Salesforce
    • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
    • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
    • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
    • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
    Incentivized
    Read full review
    Sensor Tower
    • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
    • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
    Incentivized
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    Likelihood to Renew
    Salesforce
    No answers on this topic
    Sensor Tower
    Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
    Incentivized
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    Usability
    Salesforce
    For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
    Incentivized
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    Sensor Tower
    No answers on this topic
    Support Rating
    Salesforce
    I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
    Incentivized
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    Sensor Tower
    I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
    Incentivized
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    Implementation Rating
    Salesforce
    An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
    Incentivized
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    Sensor Tower
    No answers on this topic
    Alternatives Considered
    Salesforce
    Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
    Incentivized
    Read full review
    Sensor Tower
    We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
    Incentivized
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    Return on Investment
    Salesforce
    • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
    Incentivized
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    Sensor Tower
    • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
    • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
    Incentivized
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    ScreenShots