Salesforce CRM Analytics vs. ServiceNow Now Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CRM Analytics
Score 8.5 out of 10
N/A
Salesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
ServiceNow Now Platform
Score 9.0 out of 10
N/A
The ServiceNow Now Platform is a digital workflow building and extension tool for ServiceNow featuring a number of low-code / no code tools.N/A
Pricing
Salesforce CRM AnalyticsServiceNow Now Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Salesforce CRM AnalyticsServiceNow Now Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce CRM AnalyticsServiceNow Now Platform
Features
Salesforce CRM AnalyticsServiceNow Now Platform
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
48 Ratings
5% below category average
ServiceNow Now Platform
-
Ratings
Pixel Perfect reports7.541 Ratings00 Ratings
Customizable dashboards8.548 Ratings00 Ratings
Report Formatting Templates7.546 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
49 Ratings
3% below category average
ServiceNow Now Platform
-
Ratings
Drill-down analysis8.548 Ratings00 Ratings
Formatting capabilities7.548 Ratings00 Ratings
Integration with R or other statistical packages7.537 Ratings00 Ratings
Report sharing and collaboration7.546 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Salesforce CRM Analytics
8.1
47 Ratings
2% below category average
ServiceNow Now Platform
-
Ratings
Publish to Web9.037 Ratings00 Ratings
Publish to PDF7.044 Ratings00 Ratings
Report Versioning8.543 Ratings00 Ratings
Report Delivery Scheduling8.540 Ratings00 Ratings
Delivery to Remote Servers7.534 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Salesforce CRM Analytics
7.4
45 Ratings
8% below category average
ServiceNow Now Platform
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.042 Ratings00 Ratings
Location Analytics / Geographic Visualization6.540 Ratings00 Ratings
Predictive Analytics7.042 Ratings00 Ratings
Pattern Recognition and Data Mining8.02 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Salesforce CRM Analytics
9.0
48 Ratings
6% above category average
ServiceNow Now Platform
-
Ratings
Multi-User Support (named login)9.046 Ratings00 Ratings
Role-Based Security Model8.546 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)9.042 Ratings00 Ratings
Report-Level Access Control9.02 Ratings00 Ratings
Single Sign-On (SSO)9.541 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Salesforce CRM Analytics
6.8
45 Ratings
13% below category average
ServiceNow Now Platform
-
Ratings
Responsive Design for Web Access7.543 Ratings00 Ratings
Mobile Application7.034 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.539 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Salesforce CRM Analytics
8.3
33 Ratings
7% above category average
ServiceNow Now Platform
-
Ratings
REST API8.031 Ratings00 Ratings
Javascript API8.529 Ratings00 Ratings
iFrames8.525 Ratings00 Ratings
Java API8.528 Ratings00 Ratings
Themeable User Interface (UI)7.528 Ratings00 Ratings
Customizable Platform (Open Source)8.527 Ratings00 Ratings
Best Alternatives
Salesforce CRM AnalyticsServiceNow Now Platform
Small Businesses
Yellowfin
Yellowfin
Score 8.7 out of 10
Stackby
Stackby
Score 9.0 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
CMW Platform
CMW Platform
Score 9.2 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
CMW Platform
CMW Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce CRM AnalyticsServiceNow Now Platform
Likelihood to Recommend
9.0
(51 ratings)
9.1
(29 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(2 ratings)
Usability
8.5
(10 ratings)
9.0
(22 ratings)
Support Rating
7.7
(6 ratings)
8.0
(20 ratings)
Implementation Rating
6.0
(1 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.5
(6 ratings)
Professional Services
-
(0 ratings)
7.2
(2 ratings)
User Testimonials
Salesforce CRM AnalyticsServiceNow Now Platform
Likelihood to Recommend
Salesforce
For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
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ServiceNow
ITSM is straight forward creation of Incidents and Requests. It can get more confusing as you layer more modules on top of it with event management, risk, project, etc. It also becomes more costly as everything is a different license. Integration between other external applications is very easy to do with their API. You can easily create endpoints for external apps to talk to or create REST messages for the platform to reach out directly.
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Pros
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
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ServiceNow
  • The ServiceNow platform is very good at incident management.
  • ServiceNow as an ITSM system is very as it integrates with a lot of different systems.
  • The CMDB module of ServiceNow effectively makes relationships between configuration items and other infrastructure objects in ServiceNow.
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Cons
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
Read full review
ServiceNow
  • The ServiceNow performance speed has big room for improvement, as it is quite slow in loading Dashboards with more than 5-6 widgets. We are keeping our ServiceNow version up to date with latest releases.
  • Usually there are issues with having multiple ServiceNow tabs open in the browser and have different dashboards open in those tabs.
  • The way of showing a history log of all activities on Incident ticket is not optimal and easy to use or search in and have very old design.
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Likelihood to Renew
Salesforce
No answers on this topic
ServiceNow
While we are very likely to renew, we are also assessing if we should renew all of what we currently subscribe to as we try to reduce costs. Some parts of the business feel there may be a better tool out there to fit their process requirements. We are currently working with them to identify what those requirements are to see if it makes sense while also pointing out a reduced cost of tooling is not always the best fit if we have an increased cost of customization and maintenance between tools.
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Usability
Salesforce
For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
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ServiceNow
It provides a lot of modification options which is wonderful for certain team usage but becomes too much of a job when it comes to the Service Desk. Also on the app support side, since too much information can be carried, it affects the GUI and makes it complex.
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Support Rating
Salesforce
I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
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ServiceNow
I was not in the team that take care of the installation of ServiceNow but their feedback was very positive. Go live was done by the planned date and their support at the beginning provided always a timely response. Their customer service is friendly and easy to reach. Today we don't use their customer service anymore because we have an internal IT dedicated to maintaining the system.
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Implementation Rating
Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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ServiceNow
We went through a re-implementation last year with a partner and were very pleased with the outcome. We looked at several partners and chose one that was able to provide an entire scope and cost upfront of what would be required to complete our requirements. We worked very closely with the dedicated team assigned to our project throughout the process and they fully delivered on all of our requirements that we presented in the initial scope.
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Alternatives Considered
Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
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ServiceNow
I've used Freshservice which is very similar to ServiceNow. I can definitely say ServiceNow performs better in a larger environment. Freshservice is usually used in smaller organization or less complx environment. Plus the ServiceNow reporting and dashboard features are more accurate than Freshservice. ServiceNow is a bit costly but gives way more features that really helps my organization.
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Contract Terms and Pricing Model
Salesforce
No answers on this topic
ServiceNow
1. It is not great when they can't seperate apps/products from a particular sku, forcing you to make a business case for a larger portion of functionlity than your current business case seeks to address. 2. ServiceNow reps are able to work with you when economies of scale are projected out. They are willing to start at a desired tier and provide pricing at applicable upgraded tiers
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Professional Services
Salesforce
No answers on this topic
ServiceNow
Very easy to use. Capture more data from the Incident and problem management. Easier to escalate and following the change management process to resole the issues.
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Return on Investment
Salesforce
  • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
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ServiceNow
  • Fast implementation of our Sales & Operation/Projects controls and process - tool adapted to our needs, not us to adapt to the tool.
  • Once we are a consulting/implementation company, our customers are happy to see that we use what we sell, and it is easy to show them how this platform/tool can have an impact on our own business.
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ScreenShots