Salesforce CRM Analytics vs. Azure SQL Database

For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.

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We have found it's a great alternative for making older legacy applications work with online databases instead of only on-premises databases. We've converted over a dozen applications this way, and it has allowed our clients to have a distributed workforce using their applications without incurring the expense of a complete application rewrite.

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• Interactive Dashboards, it [consists] of wide variety of charts
• Data from different sources can be easily integrated with it
• Security, it provides easy way to secure and share the information with the users
• Support actions like opening hyperlink etc
• Almost everything can be done from configuration
• Data can easily be managed from dataflow.

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• Maintenance is always an issue, so using a cloud solution saves a lot of trouble.
• On premise solutions always suffer from fragmented implementations here and there, where several "dba's" keep track of security and maintenance. With a cloud database it's much easier to keep a central overview.
• Security options in SQL database are next level... data masking, hiding sensitive data where always neglected on premise, whereas you'll get this automatically in the cloud.

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• Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
• Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
• Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
• More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.

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• One needs to be aware that some T-SQL features are simply not available.
• The programmatic access to server, trace flags, hardware from within Azure SQL Database is taken away (for a good reason).
• No SQL Agent so your jobs need to be orchestrated differently.
• The maximum concurrent logins maybe an unexpected problem.
• Sudden disconnects.
• The developers and admin must study the capacity and tier usage limits https://docs.microsoft.com/en-us/azure/azure-subscription-service-limits otherwise some errors or even transaction aborts never seen before can occur.
• Only one Latin Collation choice.
• There is no way to debug T-SQL ( a big drawback in my point of view).

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This is best solution as a DBA one could expect from a service provider and as a cloud service, it removes all your hassles.

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For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.

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The interfaces are intuitive once you are familiar with all the functions. The ability to use different tools to interact with the platform, such as directly via a browser or code editors such as VS Code or Visual Studio is a great option and allows for integrating withn the project and other testing and developing tools.

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I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.

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We give the support a high rating simply because every time we've had issues or questions, representatives were in contact with us quickly. Without fail, our issues/questions were handled in a timely matter. That kind of response is integral when client data integrity and availability is in question. There is also a wealth of documentation for resolving issues on your own.

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An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes

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Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.

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We moved away from Oracle and NoSQL because we had been so reliant on them for the last 25 years, the pricing was too much and we were looking for a way to cut the cord. Snowflake is just too up in the air, feels like it is soon to be just another line item to add to your Azure subscription. Azure was just priced right, easy to migrate to and plenty of resources to hire to support/maintain it. Very easy to learn, too.

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• I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.

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• Perfect for small and medium databases, being very cost effective.
• As a Platform as a Service, there is no concern about patches, upgrades and end of life.
• Be aware of security and network capabilities. The service cannot run in the VNET as Azure Virtual Machines do.