Salesforce CRM Analytics vs. Tableau Public

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CRM Analytics
Score 8.5 out of 10
N/A
Salesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
Tableau Public
Score 9.8 out of 10
N/A
Tableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.
$0
per month
Pricing
Salesforce CRM AnalyticsTableau Public
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Salesforce CRM AnalyticsTableau Public
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce CRM AnalyticsTableau Public
Considered Both Products
Salesforce CRM Analytics
Chose Salesforce CRM Analytics
[Salesforce Einstein Analytics (formerly Wave Analytics)] is far far better than these alternatives as everything can be done on single platform from data extraction to data transformation. Sharing of data is very easy and secure. One dashboard is suitable for different users …
Tableau Public
Chose Tableau Public
Salesforce can be a black box when it comes to CRM and even though Tableau isnt a CRM program our organization started using it for customer relations.
Features
Salesforce CRM AnalyticsTableau Public
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
48 Ratings
5% below category average
Tableau Public
9.8
12 Ratings
19% above category average
Pixel Perfect reports7.541 Ratings9.710 Ratings
Customizable dashboards8.548 Ratings10.012 Ratings
Report Formatting Templates7.546 Ratings9.712 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
49 Ratings
3% below category average
Tableau Public
9.7
12 Ratings
22% above category average
Drill-down analysis8.548 Ratings9.812 Ratings
Formatting capabilities7.548 Ratings9.712 Ratings
Integration with R or other statistical packages7.537 Ratings9.59 Ratings
Report sharing and collaboration7.546 Ratings9.811 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Salesforce CRM Analytics
8.1
47 Ratings
1% below category average
Tableau Public
9.5
11 Ratings
15% above category average
Publish to Web9.037 Ratings10.011 Ratings
Publish to PDF7.044 Ratings10.09 Ratings
Report Versioning8.543 Ratings9.89 Ratings
Report Delivery Scheduling8.540 Ratings9.69 Ratings
Delivery to Remote Servers7.534 Ratings8.17 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Salesforce CRM Analytics
7.4
45 Ratings
8% below category average
Tableau Public
9.8
11 Ratings
23% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.042 Ratings9.811 Ratings
Location Analytics / Geographic Visualization6.540 Ratings9.811 Ratings
Predictive Analytics7.042 Ratings9.79 Ratings
Pattern Recognition and Data Mining8.02 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Salesforce CRM Analytics
9.0
48 Ratings
6% above category average
Tableau Public
-
Ratings
Multi-User Support (named login)9.046 Ratings00 Ratings
Role-Based Security Model8.546 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)9.042 Ratings00 Ratings
Report-Level Access Control9.02 Ratings00 Ratings
Single Sign-On (SSO)9.541 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Salesforce CRM Analytics
6.7
45 Ratings
15% below category average
Tableau Public
-
Ratings
Responsive Design for Web Access7.543 Ratings00 Ratings
Mobile Application7.034 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.539 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Salesforce CRM Analytics
8.3
33 Ratings
7% above category average
Tableau Public
-
Ratings
REST API8.031 Ratings00 Ratings
Javascript API8.529 Ratings00 Ratings
iFrames8.525 Ratings00 Ratings
Java API8.528 Ratings00 Ratings
Themeable User Interface (UI)7.528 Ratings00 Ratings
Customizable Platform (Open Source)8.527 Ratings00 Ratings
Best Alternatives
Salesforce CRM AnalyticsTableau Public
Small Businesses
Yellowfin
Yellowfin
Score 8.7 out of 10
Supermetrics
Supermetrics
Score 9.7 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 9.7 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
IBM Analytics Engine
IBM Analytics Engine
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce CRM AnalyticsTableau Public
Likelihood to Recommend
9.0
(51 ratings)
8.5
(14 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
8.5
(10 ratings)
10.0
(5 ratings)
Support Rating
7.7
(6 ratings)
9.6
(6 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
6.0
(1 ratings)
9.1
(2 ratings)
User Testimonials
Salesforce CRM AnalyticsTableau Public
Likelihood to Recommend
Salesforce
For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
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Tableau
Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
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Pros
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
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Tableau
  • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
  • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
  • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
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Cons
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
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Tableau
  • Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
  • I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
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Likelihood to Renew
Salesforce
No answers on this topic
Tableau
It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
Read full review
Usability
Salesforce
For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
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Tableau
Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
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Support Rating
Salesforce
I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
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Tableau
I have not yet required to contact support as the documentation and help i found online has always worked so far
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Online Training
Salesforce
No answers on this topic
Tableau
I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
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Implementation Rating
Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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Tableau
Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
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Alternatives Considered
Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
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Tableau
Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
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Return on Investment
Salesforce
  • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
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Tableau
  • Tableau Public visualizations have helped drive traffic to our content and sites
  • The lack of cost means it's easy to demonstrate our experience to attract paying clients
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ScreenShots