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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Data 360

    Score8.5 out of 10
    N/ASalesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

    $108,000

    per year per org

    Zapier

    Score8.9 out of 10
    N/AThe Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

    $29.99

    per month 750 tasks per month

    Pricing
    Salesforce Data 360Zapier
    Editions & Modules
    Data Cloud for Marketing
    $108000
    per year per org
    Starter
    $29.99
    per month 750 tasks per month
    Professional
    $73.50
    per month 2k tasks per month
    Team
    $103.50
    per month 2k tasks per month
    Company
    Contact Sales
    Offerings
    Pricing Offerings
    Salesforce Data 360Zapier
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—33% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Salesforce Data 360Zapier
    Considered Both Products
    Salesforce
    No answer on this topic
    Zapier
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    92%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    96%
    Happy with the feature set
    48 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    93%
    Lived up to sales and marketing promises
    43 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    98%
    Implementation went as expected
    46 Answers
    Features
    Salesforce Data 360Zapier
    Data Source Connection
    Comparison of Data Source Connection features of Salesforce Data 360 and Zapier
    Feature
    Salesforce Data 360
    8.0
    9 Ratings
    5% below category average
    Zapier
    -
    Ratings
    Connect to traditional data sources8.19 Ratings00 Ratings
    Connecto to Big Data and NoSQL7.96 Ratings00 Ratings
    Data Transformations
    Comparison of Data Transformations features of Salesforce Data 360 and Zapier
    Feature
    Salesforce Data 360
    7.9
    10 Ratings
    3% below category average
    Zapier
    -
    Ratings
    Simple transformations8.810 Ratings00 Ratings
    Complex transformations7.110 Ratings00 Ratings
    Data Modeling
    Comparison of Data Modeling features of Salesforce Data 360 and Zapier
    Feature
    Salesforce Data 360
    7.9
    10 Ratings
    1% below category average
    Zapier
    -
    Ratings
    Data model creation8.310 Ratings00 Ratings
    Metadata management7.89 Ratings00 Ratings
    Business rules and workflow8.010 Ratings00 Ratings
    Collaboration7.710 Ratings00 Ratings
    Testing and debugging7.510 Ratings00 Ratings
    Data Governance
    Comparison of Data Governance features of Salesforce Data 360 and Zapier
    Feature
    Salesforce Data 360
    7.0
    10 Ratings
    14% below category average
    Zapier
    -
    Ratings
    Integration with data quality tools7.510 Ratings00 Ratings
    Integration with MDM tools6.58 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Salesforce Data 360 and Zapier
    Feature
    Salesforce Data 360
    -
    Ratings
    Zapier
    9.3
    107 Ratings
    14% above category average
    Pre-built connectors00 Ratings9.7103 Ratings
    Connector modification00 Ratings9.191 Ratings
    Support for real-time and batch integration00 Ratings8.389 Ratings
    Data quality services00 Ratings9.772 Ratings
    Data security features00 Ratings9.871 Ratings
    Monitoring console00 Ratings9.580 Ratings
    Best Alternatives
    Salesforce Data 360Zapier
    Small Businesses
    Skyvia
    Score10 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    IBM InfoSphere Information Server
    Score10 out of 10
    IBM App Connect
    Score8.9 out of 10
    Enterprises
    SolarWinds Task Factory
    Score8.3 out of 10
    Workato
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Salesforce Data 360Zapier
    Likelihood to Recommend
    8.2
    (12 ratings)
    9.4
    (112 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    8.2
    (12 ratings)
    9.7
    (11 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (10 ratings)
    User Testimonials
    Salesforce Data 360Zapier
    Likelihood to Recommend
    Salesforce
    Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
    Incentivized
    Read full review
    Zapier
    If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Allows use to bring external data into Salesforce as zero-copy
    • Is able to present data using standard Salesforce reports familiar to our users
    • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
    Incentivized
    Read full review
    Zapier
    • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
    • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
    • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
    • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
    Incentivized
    Read full review
    Cons
    Salesforce
    • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
    • CI/CD can be improved, that looks a difficult and hard
    • Also sandbox comes with many limitation so very hard to replicate production like environment to test
    Incentivized
    Read full review
    Zapier
    • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
    • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
    • Communication when support is actually needed basically doesn't happen
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    No answers on this topic
    Zapier
    Zapier is now very much an integral part of our business and we could not operate without it!
    Incentivized
    Read full review
    Usability
    Salesforce
    Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
    Incentivized
    Read full review
    Zapier
    The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
    Incentivized
    Read full review
    Support Rating
    Salesforce
    No answers on this topic
    Zapier
    Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
    Incentivized
    Read full review
    Alternatives Considered
    Salesforce
    we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
    Incentivized
    Read full review
    Zapier
    We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
    Incentivized
    Read full review
    Return on Investment
    Salesforce
    • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
    • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
    • I like that you can even see customer info from other agents making it nice to compare and try and pass others
    • Makes the customers journey smooth sailing because everything is in one place
    Incentivized
    Read full review
    Zapier
    • It has saved me the money in hiring an administrative assistant
    • It also saved me the time it took to do these tasks
    • It also allowed me to automate things that increased my lead generation
    • It also allowed me to automate several processes
    Incentivized
    Read full review
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