SAS 360 Plan vs. Scoop.it Content Director

Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there

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• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

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• Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
• Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
• Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.

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• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

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• When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.

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Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.

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Well thought out UI

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The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.

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We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.

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• I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info