SAS 360 Plan vs. SmartScout vs. Triple Whale

If your target client or active client sells on Amazon it's a game changer. You will come to the table as a brand expert if you utilize search engine prior to client interaction. In sales and marketing, it's our go to tool. I use it to craft professional brand market share analysis as "lead magnet" with great success

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For paid social accounts where demand generation, storytelling, and advanced attribution are necessary, this can help visualize that story and track a customer's journey in ways that you just otherwise wouldn't be able to do in a paid social platform. It does it so quickly that you're hardly taking any time to actually create these really advanced visualizations, which can help validate some of the thoughts or ideas you have on what the data is saying. In some cases, it can redirect you towards new thoughts or paths of what might or might not be happening that you otherwise wouldn't have thought of. Think of it almost like another expert on your team that just is a genius with data

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• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

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• Market share analysis
• Competitor analysis
• Revenue analysis

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• Integrate data from multiple platforms into one location.
• Provide easy to use and customizable dashboards.
• Help with additional attribution methods and accuracy.

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• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

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• Numbers not always 100% accurate
• Query search could be improved
• Some brands do not show up

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• Amazon data is difficult to integrate.
• Shipping costs by channel and avg./unit cost - if possible.
• Better tutorials to understand all the tools available.

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Without Moby, I'm not sure how much I would use Triple Whale. It feels a little intimidating, even to someone who is an expert in the field. Just because we're an expert at paid social or paid search doesn't mean we're an expert at attribution. There is a level of hand-holding necessary if we didn't have that AI integration to be able to use more plain language to unearth the golden nuggets that live within Triple Whale. Moby brings that to life.With Moby, it's a 10. It's amazing. Without Moby, it's probably a six. I'm sure all of the amazing nuggets still exist, but it's just hard to dig them up

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We utilize Keepa and Amazon Seller Central to help with our research and inhouse AI software to level the playing field. I start with SmartScout to qualify the brand. I also prepare for introductions and discovery calls with the tool. It has been a great help prior to trade shows to funnel the attendees to a solid target list

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The triple whale is a more holistic consolidated view of the ad spend and sales picture.

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• ROI on SmartScout phenomenal
• Brand expert prior to discovery call with quick search with tool.
• Owner and staff high caliber professionals

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• Helps us balance our FB and Google spend.
• Know when to scale spend.
• Know when to back of spend.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info