SAS Enterprise Miner vs. Woopra

SAS Enterprise Miner is world-class software for individuals interested in developing reproducible models in a reasonable amount of time. Perhaps the most useful part of SAS Enterprise Miner is the ability to compare models with other models without writing code. The ensemble modeling capabilities is the easiest way to do ensemble modeling I have come across. SAS Enterprise Miner is well-suited for beginning to advanced analysts who know something about advanced analytics. The software is not well-suited for analysts or companies that have little interest in advanced modeling.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Enterprise Miner is really visual and lets you do a whole lot without actually going into the detailed options. For decent results, you should really explore the different advanced options though.
• The recent versions of Miner allow users to use R code in Miner. You can then compare several models and approach to get the best performing model.
• The resulting data is really well displayed and easy to understand (ex: the lift graph, score ranking, etc.)
• Miner has the ability to integrate custom SAS code which allows the user to add functionalities that are specific to the project.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
• Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
• Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
• Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
• Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

• SAS is not as user friendly as other stats software.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
• Can add more cards to the live dashboard.
• More context data on the user, the device being used, etc.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.

The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed

SAS' customer support used to be non-existent many years ago. Today, contacting SAS customer support is great. They are responsible, knowledgable, and seem to have an interest in getting the results right the first time. With that said, Enterprise Miner's online support is weak, probably because the user base is much smaller than other tools.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Team was always responsive and helpful with special use cases.

Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.

SAS EM has a very great set of machine learning and predictive analytics toolsets, which helped our organization achieve its goals. We used other tools, but for us, SAS EM was the most intuitive and easy to learn the tool and it provides greater data exploration and data preparation capabilities compared to the other tools we used.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• In our organization, users were using SAS already so the learning curve was really low. Within a few weeks after the implementation, the users were already delivering models developed with SAS Enterprise Miner. It is difficult to talk about ROI as models were already being developed before. It was mostly a change of technology and it was a smooth transition.
• Going with Enterprise Miner came with migration from desktop use of SAS to a server use of SAS. This created a new role of SAS administrator. This was obviously a cost but as the use of SAS increased greatly, it was expected.
• From a methodology standpoint, Enterprise Miner helped greatly in the documentation of the model development which was a requirement in a few groups such as the risk groups. Having a visual "GUI-like" approach to development, the flowchart or diagram of the project in Miner was able to give users a good understanding of the approach the analyst took to develop the model.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Really helped us begin to segment our users based on their engagement and retention.
• Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
• I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info