TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Scoop.it Content Director

    Score9.9 out of 10
    Small Businesses (1-50 employees)
    Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality content means more leads

    $12

    per month

    VinTank

    Score10 out of 10
    N/AVinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand their customers.

    $45

    per month

    Pricing
    Scoop.it Content DirectorVinTank
    Editions & Modules
    Scoop.it Content Director
    From $333/month
    Billed annually
    No answers on this topic
    Offerings
    Pricing Offerings
    Scoop.it Content DirectorVinTank
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
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    User Ratings
    Scoop.it Content DirectorVinTank
    Likelihood to Recommend
    9.9
    (8 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.7
    (8 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Scoop.it Content DirectorVinTank
    Likelihood to Recommend
    Scoop.it
    Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
    Incentivized
    Read full review
    VinTank
    VinTank is a tool for many facets of the wine and restaurant industry. Depending on the scale of your business, this tool can be managed and dispersed by an enterprise manager or solely owned by a social media/community manager. The ability to add multiple users and assign responses allows efficiency and proper knowledge to address specific issues brought by our social customers
    Read full review
    Pros
    Scoop.it
    • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
    • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
    • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
    Incentivized
    Read full review
    VinTank
    • Geolocation Targeting - Discovers potential customers near your business using geolocation technologies
    • Social Customer Relationship Management - Allows consumer segmenting and response to enhance the customer experience and satisfaction rates
    • Brand Listening - Monitors millions of social conversations using social data to find who is talking about your brand
    • Social Prospecting - Can discover potential customers based on context of their profiles, conversations and influence
    • Specialized Social Index - Relevant to your competition and industry
    • Analytics - Can gauge performance based on conversation, channel size, competition and social customer growth over time
    Read full review
    Cons
    Scoop.it
    • When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.
    Incentivized
    Read full review
    VinTank
    • Complete Social Channel Management - A platform integration (such as Hootsuite) for planning, scheduling, posting and team management on a larger scale. Would mean one less social management platform for myself.
    Read full review
    Likelihood to Renew
    Scoop.it
    Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.
    Incentivized
    Read full review
    VinTank
    Given the value of the tools presented, VinTank is a no-brainer. Being able to monitor social mentions of brands, segment customers on various interaction levels, enhance consumer response and experience, all while discovering new and influential customers make VinTank a must have software product for wineries and restaurants. Context of our social mentions have become extremely powerful and VinTank has delivered the tools to use this data to its full potential to deliver true ROI
    Read full review
    Usability
    Scoop.it
    Well thought out UI
    Incentivized
    Read full review
    VinTank
    No answers on this topic
    Reliability and Availability
    Scoop.it
    The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.
    Incentivized
    Read full review
    VinTank
    No answers on this topic
    Alternatives Considered
    Scoop.it
    We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.
    Incentivized
    Read full review
    VinTank
    No answers on this topic
    Return on Investment
    Scoop.it
    • I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media
    Incentivized
    Read full review
    VinTank
    • Enhances Customer Service - Can discover conversations taking place and cater to the needs of our consumers in a more timely manner. Can also segment consumers based on interactions, purchasing behavior (with Vin65 integration) and influence.
    • Discovers and Creates New Customers - I am able to discover potential customers with geolocation targeting and social prospecting. This helps drive traffic to our businesses while growing social awareness of our products.
    • Efficient Customer Service Response - Continuous social monitoring allows me to stay on top of brand conversations and ensure timely responses to customer needs and dialog.
    Read full review
    ScreenShots

    Scoop.it Content Director Screenshots

    Screenshot of Smart CalendarScreenshot of Content SourcingScreenshot of Analytics