TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Zerys

    Score8 out of 10
    N/AZerys is a content marketing platform for advertisers and agencies which contains workflow controls, calendaring with email alerts, as well as content strategy tools and action plans. Zerys also features a collaboration space and role assignment for teams, as well as a Content Services Marketplace should outside help for content generation be required, with budgeting features.N/A
    Pricing
    SemrushZerys
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    SemrushZerys
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    SemrushZerys
    Considered Both Products
    Semrush
    Chose Semrush
    SEMRush is a great program for when you want data similar to that of Google Search Console, but when you don't have access to the website's Google account. It allows you to see some of the same or similar data like traffic over time and what queries they've been ranking for. We …
    Incentivized
    Zerys
    Chose Zerys
    Access to many freelancer writers covering a wide range of topics and the relative ease with which you can manage the writing and editing process with a freelancer writer is good. I believe Zerys has acquired a talented group of writers that are well-versed in a diverse number …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    No answers on this topic
    Features
    SemrushZerys
    SEO
    Comparison of SEO features of Semrush and Zerys
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Zerys
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader7.9129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Zerys
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Zerys
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.5113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Zerys
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Zerys
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Semrush and Zerys
    Feature
    Semrush
    -
    Ratings
    Zerys
    7.6
    2 Ratings
    3% below category average
    Ideation00 Ratings8.02 Ratings
    Approval workflows00 Ratings7.02 Ratings
    Content collaboration00 Ratings7.02 Ratings
    Content calendar00 Ratings8.01 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Semrush and Zerys
    Feature
    Semrush
    -
    Ratings
    Zerys
    7.5
    2 Ratings
    4% below category average
    Content hub00 Ratings7.02 Ratings
    Forms / Gated content00 Ratings8.01 Ratings
    Embedded CTAs00 Ratings7.02 Ratings
    Content distribution00 Ratings7.01 Ratings
    Content promotion00 Ratings8.01 Ratings
    Content automation00 Ratings8.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Semrush and Zerys
    Feature
    Semrush
    -
    Ratings
    Zerys
    7.8
    1 Ratings
    6% above category average
    Audience profiling and targeting00 Ratings7.01 Ratings
    Closed-loop tracking and reporting00 Ratings8.01 Ratings
    Content performance analytics00 Ratings8.01 Ratings
    Campaign optimization dashboard00 Ratings8.01 Ratings
    Competitive analytics00 Ratings8.01 Ratings
    Best Alternatives
    SemrushZerys
    Small Businesses
    Serpstat
    Score10 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushZerys
    Likelihood to Recommend
    8.2
    (154 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (10 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushZerys
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Zerys
    I sold a few inbound marketing contracts with the expectation that I could find writers for the project on Zerys. We were looking for good writers that can understand the tone and branding of our business and after a few trials with some of the writers at Zerys, I finally found the one that understood us and then created amazing content in no time.
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Zerys
    • The customization options for the written pieces you can request are endless and thorough.
    • Some writers are very fast and effective, making our link-building process quicker.
    • It provides notifications along every step of the writing process so that you always know where in the pipeline your content is.
    Incentivized
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Zerys
    • There are instances where the writers don't understand the article to be written and don't give you the content you are looking for.
    • The auto reporting feature needs some work. Too many email alerts and no option to change that.
    • Hard to find good writers. Often writers only loosely follow directions so you end up reworking their content anyway.
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Zerys
    No answers on this topic
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Zerys
    No answers on this topic
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Zerys
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Zerys
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Zerys
    No answers on this topic
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Zerys
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Zerys
    Access to many freelancer writers covering a wide range of topics and the relative ease with which you can manage the writing and editing process with a freelancer writer is good. I believe Zerys has acquired a talented group of writers that are well-versed in a diverse number of topics. Zerys is reliable, and the customer service response is fast, which I greatly appreciate. I do not believe Zerys' interface is as simple as it could be, however.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Zerys
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Zerys
    • Zerys has allowed us to grow our linkbuilding campaigns much more quickly than we would if we tried to create all of the content in-house.
    • We save so much time hiring outside writers to write content rather than writing it ourselves.
    • We are able to take on more projects than ever because we can rely on Zerys' writers to get things done on time.
    Incentivized
    Read full review
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