What users are saying about
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 3 reviews and ratings
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.6 out of 100
Based on 15 reviews and ratings
Feature Set Ratings
- WordTracker ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management
SEO

6.6
SEOGadget for Excel
66%

8.0
WordTracker
80%
WordTracker ranks higher in 7/8 features
WordTracker ranks higher in 7/8 features
Keyword analysis
7.0
70%
1 Rating

8.0
80%
3 Ratings
Backlink management
9.0
90%
1 Rating

4.0
40%
1 Rating
SERP ranking tracking
6.0
60%
1 Rating

9.0
90%
1 Rating
Page grader
7.0
70%
1 Rating

9.0
90%
1 Rating
Competitive analysis
7.0
70%
1 Rating

8.0
80%
1 Rating
Site recommendations
5.0
50%
1 Rating

8.0
80%
1 Rating
Task management
5.0
50%
1 Rating

9.0
90%
1 Rating
Site audit / diagnostics
N/A
0 Ratings

9.0
90%
1 Rating
SEO Channels

6.7
SEOGadget for Excel
67%

7.8
WordTracker
78%
WordTracker ranks higher in 3/4 features
WordTracker ranks higher in 3/4 features
Local SEO
7.0
70%
1 Rating

1.0
10%
2 Ratings
Social SEO
6.0
60%
1 Rating

10.0
100%
1 Rating
Global SEO
7.0
70%
1 Rating

10.0
100%
1 Rating
Mobile SEO
N/A
0 Ratings

10.0
100%
1 Rating
SEO Platform & Account Management

8.0
SEOGadget for Excel
80%

8.5
WordTracker
85%
WordTracker ranks higher in 2/2 features
WordTracker ranks higher in 2/2 features
Multi-domain support
7.0
70%
1 Rating

8.0
80%
1 Rating
Integration with web analytics tools
9.0
90%
1 Rating

9.0
90%
1 Rating
Attribute Ratings
- WordTracker is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

7.0
SEOGadget for Excel
70%
1 Rating

8.0
WordTracker
80%
6 Ratings
Likelihood to Renew

SEOGadget for Excel
N/A
0 Ratings

7.9
WordTracker
79%
3 Ratings
Likelihood to Recommend
SEOGadget for Excel
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
WordTracker
To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
Principal
A Far Site Better LLCInternet, 1-10 employees
Pros
SEOGadget for Excel
- Authentication is simple and requires no real in-depth knowledge
- Importing of data into Excel saves time and saves us an extra step which is really important
- Working with the data we need to see is much easier and faster
- Collects multiple sources and saves time logging in
- Data analysis is simple and straight forward
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
WordTracker
- Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
- WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
- WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
- We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
- This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
SEO/ Creative Manager
Zymphony Technology SolutionsInformation Technology and Services, 11-50 employees
Cons
SEOGadget for Excel
- More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
- More data imports would be nice this could be more of a one-and-done package, right now it only imports links
- Added functionality to analyze data would be nice
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
WordTracker
- More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
- Pricing could be more affordable
- Better explore keywords that indicate a customer is ready to purchase
Integrated Marketing Communications Manager
Storymix MediaMedia Production, 1-10 employees
Pricing Details
SEOGadget for Excel
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—WordTracker
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Likelihood to Renew
SEOGadget for Excel
No score
No answers yet
No answers on this topic
WordTracker
WordTracker 7.9
Based on 3 answers
- Good bang for the buck.
- Makes the work flow easier by being able to extract data faster.
- Quick for my team to learn how to use.
- Lots of data. Really really lots of data.
- Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Digital Marketing Guru
EyeWonMarketing and Advertising, 51-200 employees
Alternatives Considered
SEOGadget for Excel
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
WordTracker
I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
Integrated Marketing Communications Manager
Storymix MediaMedia Production, 1-10 employees
Return on Investment
SEOGadget for Excel
- It is hard to quantify this realistically but it does save time and that is big
- Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
- We haven't had any negative impacts as this is mainly a time saver
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
WordTracker
- WordTracker helped come up with strong keywords for Search Ads which increased click throughs
- Helped maximize the keywords used on client websites and improve the quality of leads coming through
Marketing Consultant
Heinz Marketing IncMarketing and Advertising, 1-10 employees