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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A

    WordTracker

    Score7.5 out of 10
    N/AN/AN/A
    Pricing
    SEOGadget for ExcelWordTracker
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SEOGadget for ExcelWordTracker
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SEOGadget for ExcelWordTracker
    SEO
    Comparison of SEO features of SEOGadget for Excel and WordTracker
    Feature
    SEOGadget for Excel
    6.6
    1 Ratings
    15% below category average
    WordTracker
    8.0
    3 Ratings
    4% above category average
    Keyword analysis7.01 Ratings8.03 Ratings
    Backlink management9.01 Ratings4.01 Ratings
    SERP ranking tracking6.01 Ratings9.01 Ratings
    Page grader7.01 Ratings9.01 Ratings
    Competitive analysis7.01 Ratings8.01 Ratings
    Site recommendations5.01 Ratings8.01 Ratings
    Task management5.01 Ratings9.01 Ratings
    Site audit / diagnostics00 Ratings9.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of SEOGadget for Excel and WordTracker
    Feature
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    WordTracker
    7.8
    2 Ratings
    3% above category average
    Local SEO7.01 Ratings1.02 Ratings
    Social SEO6.01 Ratings10.01 Ratings
    Global SEO7.01 Ratings10.01 Ratings
    Mobile SEO00 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SEOGadget for Excel and WordTracker
    Feature
    SEOGadget for Excel
    8.0
    1 Ratings
    5% below category average
    WordTracker
    8.5
    1 Ratings
    1% above category average
    Multi-domain support7.01 Ratings8.01 Ratings
    Integration with web analytics tools9.01 Ratings9.01 Ratings
    Best Alternatives
    SEOGadget for ExcelWordTracker
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SEOGadget for ExcelWordTracker
    Likelihood to Recommend
    7.0
    (1 ratings)
    8.0
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.9
    (3 ratings)
    User Testimonials
    SEOGadget for ExcelWordTracker
    Likelihood to Recommend
    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
    Read full review
    WordTracker
    To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
    Incentivized
    Read full review
    Pros
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    WordTracker
    • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
    • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
    • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
    • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
    • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
    Incentivized
    Read full review
    Cons
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    WordTracker
    • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
    • Pricing could be more affordable
    • Better explore keywords that indicate a customer is ready to purchase
    Incentivized
    Read full review
    Likelihood to Renew
    Builtvisible UK
    No answers on this topic
    WordTracker
    • Good bang for the buck.
    • Makes the work flow easier by being able to extract data faster.
    • Quick for my team to learn how to use.
    • Lots of data. Really really lots of data.
    • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
    Read full review
    Alternatives Considered
    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
    Read full review
    WordTracker
    I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
    Incentivized
    Read full review
    Return on Investment
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    WordTracker
    • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
    • Helped maximize the keywords used on client websites and improve the quality of leads coming through
    Read full review
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