SEOGadget for Excel vs. WordTracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SEOGadget for Excel
Score 8.0 out of 10
N/A
SEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
WordTracker
Score 7.5 out of 10
N/A
N/AN/A
Pricing
SEOGadget for ExcelWordTracker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SEOGadget for ExcelWordTracker
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
SEOGadget for ExcelWordTracker
SEO
Comparison of SEO features of Product A and Product B
SEOGadget for Excel
6.6
1 Ratings
16% below category average
WordTracker
8.0
3 Ratings
3% above category average
Keyword analysis7.01 Ratings8.03 Ratings
Backlink management9.01 Ratings4.01 Ratings
SERP ranking tracking6.01 Ratings9.01 Ratings
Page grader7.01 Ratings9.01 Ratings
Competitive analysis7.01 Ratings8.01 Ratings
Site recommendations5.01 Ratings8.01 Ratings
Task management5.01 Ratings9.01 Ratings
Site audit / diagnostics00 Ratings9.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SEOGadget for Excel
6.7
1 Ratings
13% below category average
WordTracker
7.8
2 Ratings
3% above category average
Local SEO7.01 Ratings1.02 Ratings
Social SEO6.01 Ratings10.01 Ratings
Global SEO7.01 Ratings10.01 Ratings
Mobile SEO00 Ratings10.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SEOGadget for Excel
8.0
1 Ratings
5% below category average
WordTracker
8.5
1 Ratings
1% above category average
Multi-domain support7.01 Ratings8.01 Ratings
Integration with web analytics tools9.01 Ratings9.01 Ratings
Best Alternatives
SEOGadget for ExcelWordTracker
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SEOGadget for ExcelWordTracker
Likelihood to Recommend
7.0
(1 ratings)
8.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(3 ratings)
User Testimonials
SEOGadget for ExcelWordTracker
Likelihood to Recommend
Builtvisible UK
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Read full review
WordTracker
To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
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Pros
Builtvisible UK
  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
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WordTracker
  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
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Cons
Builtvisible UK
  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
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WordTracker
  • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
  • Pricing could be more affordable
  • Better explore keywords that indicate a customer is ready to purchase
Read full review
Likelihood to Renew
Builtvisible UK
No answers on this topic
WordTracker
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Read full review
Alternatives Considered
Builtvisible UK
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
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WordTracker
I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
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Return on Investment
Builtvisible UK
  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
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WordTracker
  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
Read full review
ScreenShots