What users are saying about
2 Ratings
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Score 7.3 out of 100
16 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice | TrustRadius Reviewer

WordTracker

I feel that WordTracker is appropriate for pulling leads in with intriguing SEO-driven watchword phrases, yet it is less fitting on the off chance that you need assistance finding the catchphrases that show your client is prepared to make a buy. It is appropriate for those that are truly looking to appropriately enhance their websites.
Ouma Majola | TrustRadius Reviewer

Feature Rating Comparison

SEO

SEOGadget for Excel
6.6
WordTracker
5.0
Keyword analysis
SEOGadget for Excel
7.0
WordTracker
8.0
Backlink management
SEOGadget for Excel
9.0
WordTracker
4.0
SERP ranking tracking
SEOGadget for Excel
6.0
WordTracker
2.0
Page grader
SEOGadget for Excel
7.0
WordTracker
6.0
Competitive analysis
SEOGadget for Excel
7.0
WordTracker
6.0
Site recommendations
SEOGadget for Excel
5.0
WordTracker
5.0
Task management
SEOGadget for Excel
5.0
WordTracker
7.0
Site audit / diagnostics
SEOGadget for Excel
WordTracker
2.0

SEO Channels

SEOGadget for Excel
6.7
WordTracker
5.3
Local SEO
SEOGadget for Excel
7.0
WordTracker
3.0
Social SEO
SEOGadget for Excel
6.0
WordTracker
6.0
Global SEO
SEOGadget for Excel
7.0
WordTracker
7.0
Mobile SEO
SEOGadget for Excel
WordTracker
5.0

SEO Platform & Account Management

SEOGadget for Excel
8.0
WordTracker
6.5
Multi-domain support
SEOGadget for Excel
7.0
WordTracker
5.0
Integration with web analytics tools
SEOGadget for Excel
9.0
WordTracker
8.0

Pros

SEOGadget for Excel

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice | TrustRadius Reviewer

WordTracker

  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
Elise Phillips | TrustRadius Reviewer

Cons

SEOGadget for Excel

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice | TrustRadius Reviewer

WordTracker

  • I think slicing and dicing the data in the tool without exporting could be improved, but I am not thinking that this tool is for more advanced use cases.
Steven Laff | TrustRadius Reviewer

Likelihood to Renew

SEOGadget for Excel

No score
No answers yet
No answers on this topic

WordTracker

WordTracker 7.9
Based on 3 answers
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Maddie Silver | TrustRadius Reviewer

Alternatives Considered

SEOGadget for Excel

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice | TrustRadius Reviewer

WordTracker

I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
Claire Hawkes | TrustRadius Reviewer

Return on Investment

SEOGadget for Excel

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice | TrustRadius Reviewer

WordTracker

  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
Bailie Losleben | TrustRadius Reviewer

Pricing Details

SEOGadget for Excel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WordTracker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

SEOGadget for Excel
7.0
WordTracker
8.0

Likelihood to Renew

SEOGadget for Excel
WordTracker
7.9

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