SEOGadget for Excel vs WordTracker

Likelihood to Recommend

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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I feel that WordTracker is appropriate for pulling leads in with intriguing SEO-driven watchword phrases, yet it is less fitting on the off chance that you need assistance finding the catchphrases that show your client is prepared to make a buy. It is appropriate for those that are truly looking to appropriately enhance their websites.

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Ouma Majola

Self Employed

Self EmployedMedia Production, 1-10 employees

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Feature Rating Comparison

SEOGadget for Excel

WordTracker

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site recommendations

Task management

Site audit / diagnostics

SEOGadget for Excel

WordTracker

Local SEO

Social SEO

Global SEO

Mobile SEO

SEOGadget for Excel

WordTracker

Multi-domain support

Integration with web analytics tools

Pros

Authentication is simple and requires no real in-depth knowledge
Importing of data into Excel saves time and saves us an extra step which is really important
Working with the data we need to see is much easier and faster
Collects multiple sources and saves time logging in
Data analysis is simple and straight forward

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

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Elise Phillips

SEO/ Creative Manager

Zymphony Technology SolutionsInformation Technology and Services, 11-50 employees

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Cons

More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
More data imports would be nice this could be more of a one-and-done package, right now it only imports links
Added functionality to analyze data would be nice

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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I think slicing and dicing the data in the tool without exporting could be improved, but I am not thinking that this tool is for more advanced use cases.

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Steven Laff

Principal

A Far Site Better LLCInternet, 1-10 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

WordTracker 7.9

Based on 3 answers

Good bang for the buck.
Makes the work flow easier by being able to extract data faster.
Quick for my team to learn how to use.
Lots of data. Really really lots of data.
Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there

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Maddie Silver

Digital Marketing Guru

EyeWonMarketing and Advertising, 51-200 employees

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Alternatives Considered

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors

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Claire Hawkes

Integrated Marketing Communications Manager

Storymix MediaMedia Production, 1-10 employees

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Return on Investment

It is hard to quantify this realistically but it does save time and that is big
Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
We haven't had any negative impacts as this is mainly a time saver

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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WordTracker helped come up with strong keywords for Search Ads which increased click throughs
Helped maximize the keywords used on client websites and improve the quality of leads coming through

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Bailie Losleben

Marketing Consultant

Heinz Marketing IncMarketing and Advertising, 1-10 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Rating Summary

SEOGadget for Excel

WordTracker

SEOGadget for Excel

WordTracker