What users are saying about
3 Ratings
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Score 8 out of 100
15 Ratings
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Score 7.6 out of 100

Feature Set Ratings

  • WordTracker ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

6.6

SEOGadget for Excel

66%
8.0

WordTracker

80%
WordTracker ranks higher in 7/8 features

Keyword analysis

7.0
70%
1 Rating
8.0
80%
3 Ratings

Backlink management

9.0
90%
1 Rating
4.0
40%
1 Rating

SERP ranking tracking

6.0
60%
1 Rating
9.0
90%
1 Rating

Page grader

7.0
70%
1 Rating
9.0
90%
1 Rating

Competitive analysis

7.0
70%
1 Rating
8.0
80%
1 Rating

Site recommendations

5.0
50%
1 Rating
8.0
80%
1 Rating

Task management

5.0
50%
1 Rating
9.0
90%
1 Rating

Site audit / diagnostics

N/A
0 Ratings
9.0
90%
1 Rating

SEO Channels

6.7

SEOGadget for Excel

67%
7.8

WordTracker

78%
WordTracker ranks higher in 3/4 features

Local SEO

7.0
70%
1 Rating
1.0
10%
2 Ratings

Social SEO

6.0
60%
1 Rating
10.0
100%
1 Rating

Global SEO

7.0
70%
1 Rating
10.0
100%
1 Rating

Mobile SEO

N/A
0 Ratings
10.0
100%
1 Rating

SEO Platform & Account Management

8.0

SEOGadget for Excel

80%
8.5

WordTracker

85%
WordTracker ranks higher in 2/2 features

Multi-domain support

7.0
70%
1 Rating
8.0
80%
1 Rating

Integration with web analytics tools

9.0
90%
1 Rating
9.0
90%
1 Rating

Attribute Ratings

  • WordTracker is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

SEOGadget for Excel

70%
1 Rating
8.0

WordTracker

80%
6 Ratings

Likelihood to Renew

SEOGadget for Excel

N/A
0 Ratings
7.9

WordTracker

79%
3 Ratings

Likelihood to Recommend

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice | TrustRadius Reviewer

WordTracker

To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
Steven Laff | TrustRadius Reviewer

Pros

SEOGadget for Excel

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice | TrustRadius Reviewer

WordTracker

  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
Elise Phillips | TrustRadius Reviewer

Cons

SEOGadget for Excel

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice | TrustRadius Reviewer

WordTracker

  • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
  • Pricing could be more affordable
  • Better explore keywords that indicate a customer is ready to purchase
Claire Hawkes | TrustRadius Reviewer

Pricing Details

SEOGadget for Excel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

WordTracker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Starting Price

Likelihood to Renew

SEOGadget for Excel

No score
No answers yet
No answers on this topic

WordTracker

WordTracker 7.9
Based on 3 answers
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Maddie Silver | TrustRadius Reviewer

Alternatives Considered

SEOGadget for Excel

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice | TrustRadius Reviewer

WordTracker

I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
Claire Hawkes | TrustRadius Reviewer

Return on Investment

SEOGadget for Excel

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice | TrustRadius Reviewer

WordTracker

  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
Bailie Losleben | TrustRadius Reviewer

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