SessionM vs. Tango Card

SessionM is ideal for enterprise restaurants, brands, and organizations to build and drive loyal behaviors via technology platforms. They've built their system via robust APIs integrations, but are now diving into a white label app system that allows smaller brands (100 units+) to utilize their incredible technology in their own brand, as opposed to just bigger players. They're the best at what they do.

Incentivized

Works great for market research, and for large batches of fulfillment. Where it shines most for me is in the international realm. We do tracking studies across dozens of countries and this has been a great help for us in making those studies feasible.

Incentivized

• Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions.
• Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc.
• Loyalty management & CRM: creating and managing a program that runs consistently across the system.

Incentivized

• Tango Card is very easy to use and set-up
• Tango Card makes it easy to allow for multiple gift card options
• Tango Card allows for excel imports of respondents, which keeps things nice and simple

Incentivized

• Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.).

Incentivized

• The initial setup of the API with all the ACH info was a bit complicated.
• The only speedbump (not big concern) is the branding of a Tango Card - when saying that to recipients, they don't "get it" immediately and some quick-to-judgement folks can say they don't want it.

Incentivized

No issues to report = 10. I cannot think of simpler usability in this category.

Incentivized

Giving it a 9 only because I haven't been using it for more than 6 months but that said, I've had enough projects and redemptions to get a full understanding of its performance. TANGO CARD just works better than the rest for the redemption experience for the end recipient.

Incentivized

SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.

Incentivized

I was an unfortunate recipient of funds via a Tango Card... Hopefully, there will be a resolution with the returned funds (due to the shipping issue.) The FAQ says otherwise... will be interesting to see how Tango responds

• Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests.

Incentivized

• Tango Card has increased out survey response rates
• Tango Card has increase our overall response counts
• By doing so, some of our board KPIs are better measured

Incentivized