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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Pricing
    ShopifySquare Customers
    Editions & Modules
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Offerings
    Pricing Offerings
    ShopifySquare Customers
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA 25% discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    ShopifySquare Customers
    Considered Both Products
    Shopify
    No answer on this topic
    Block, Inc (Square)
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    80 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    77 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    76 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    68 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    ShopifySquare Customers
    Online Storefront
    Comparison of Online Storefront features of Shopify and Square Customers
    Feature
    Shopify
    8.4
    149 Ratings
    7% above category average
    Square Customers
    -
    Ratings
    Product catalog & listings8.7149 Ratings00 Ratings
    Product management8.2147 Ratings00 Ratings
    Bulk product upload8.3125 Ratings00 Ratings
    Branding8.6146 Ratings00 Ratings
    Mobile storefront9.1142 Ratings00 Ratings
    Product variations7.9139 Ratings00 Ratings
    Website integration8.7140 Ratings00 Ratings
    Visual customization8.7146 Ratings00 Ratings
    CMS7.6118 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Shopify and Square Customers
    Feature
    Shopify
    8.5
    141 Ratings
    10% above category average
    Square Customers
    -
    Ratings
    Abandoned cart recovery8.2131 Ratings00 Ratings
    Checkout user experience8.8139 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Shopify and Square Customers
    Feature
    Shopify
    9.4
    143 Ratings
    12% above category average
    Square Customers
    -
    Ratings
    eCommerce security9.4143 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Shopify and Square Customers
    Feature
    Shopify
    8.3
    146 Ratings
    8% above category average
    Square Customers
    -
    Ratings
    Promotions & discounts8.4140 Ratings00 Ratings
    Personalized recommendations8.432 Ratings00 Ratings
    SEO8.1135 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Shopify and Square Customers
    Feature
    Shopify
    8.1
    147 Ratings
    1% above category average
    Square Customers
    -
    Ratings
    Multi-site management6.719 Ratings00 Ratings
    Order processing9.0144 Ratings00 Ratings
    Inventory management7.6143 Ratings00 Ratings
    Shipping8.4135 Ratings00 Ratings
    Custom functionality8.7136 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Customer data management / contact management00 Ratings9.04 Ratings
    Workflow management00 Ratings8.13 Ratings
    Territory management00 Ratings5.33 Ratings
    Opportunity management00 Ratings4.02 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.53 Ratings
    Contract management00 Ratings8.04 Ratings
    Quote & order management00 Ratings6.94 Ratings
    Interaction tracking00 Ratings7.74 Ratings
    Channel / partner relationship management00 Ratings5.83 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Case management00 Ratings7.32 Ratings
    Call center management00 Ratings6.82 Ratings
    Help desk management00 Ratings6.32 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Lead management00 Ratings8.92 Ratings
    Email marketing00 Ratings8.92 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Task management00 Ratings5.73 Ratings
    Billing and invoicing management00 Ratings9.53 Ratings
    Reporting00 Ratings8.43 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Forecasting00 Ratings8.02 Ratings
    Pipeline visualization00 Ratings9.02 Ratings
    Customizable reports00 Ratings9.02 Ratings
    Customization
    Comparison of Customization features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Custom fields00 Ratings3.72 Ratings
    Scripting environment00 Ratings7.01 Ratings
    API for custom integration00 Ratings10.01 Ratings
    Security
    Comparison of Security features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.01 Ratings
    Role-based user permissions00 Ratings9.03 Ratings
    Social CRM
    Comparison of Social CRM features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Social data00 Ratings6.32 Ratings
    Social engagement00 Ratings6.82 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Marketing automation00 Ratings10.01 Ratings
    Compensation management00 Ratings2.01 Ratings
    Platform
    Comparison of Platform features of Shopify and Square Customers
    Feature
    Shopify
    -
    Ratings
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Mobile access00 Ratings9.03 Ratings
    Best Alternatives
    ShopifySquare Customers
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Shopify Plus
    Score8.9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ShopifySquare Customers
    Likelihood to Recommend
    8.4
    (162 ratings)
    8.7
    (4 ratings)
    Likelihood to Renew
    10.0
    (16 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (16 ratings)
    9.6
    (3 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (3 ratings)
    7.6
    (3 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ShopifySquare Customers
    Likelihood to Recommend
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
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    Pros
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
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    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
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    Cons
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
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    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
    Read full review
    Likelihood to Renew
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Usability
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
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    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
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    Reliability and Availability
    Shopify
    Shopify support is always available when you need them.
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Performance
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Support Rating
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
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    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
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    Online Training
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Implementation Rating
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Alternatives Considered
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
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    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
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    Scalability
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Return on Investment
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
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    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
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    ScreenShots