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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A

    Sugar Market

    Score2.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.

    $750

    per month

    Pricing
    SignpostSugar Market
    Editions & Modules
    No answers on this topic
    Core
    $1,000
    Database size
    Offerings
    Pricing Offerings
    SignpostSugar Market
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details—Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
    More Pricing Information
    Features
    SignpostSugar Market
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Signpost and Sugar Market
    Feature
    Signpost
    -
    Ratings
    Sugar Market
    4.4
    4 Ratings
    55% below category average
    WYSIWYG email editor00 Ratings3.03 Ratings
    Dynamic content00 Ratings5.03 Ratings
    Ability to test dynamic content00 Ratings4.02 Ratings
    Landing pages00 Ratings6.03 Ratings
    A/B testing00 Ratings4.03 Ratings
    Mobile optimization00 Ratings1.03 Ratings
    Email deliverability reporting00 Ratings7.04 Ratings
    List management00 Ratings4.04 Ratings
    Triggered drip sequences00 Ratings6.03 Ratings
    Lead Management
    Comparison of Lead Management features of Signpost and Sugar Market
    Feature
    Signpost
    -
    Ratings
    Sugar Market
    5.3
    4 Ratings
    40% below category average
    Lead nurturing automation00 Ratings6.04 Ratings
    Lead scoring and grading00 Ratings4.04 Ratings
    Data quality management00 Ratings5.04 Ratings
    Automated sales alerts and tasks00 Ratings6.03 Ratings
    Campaign Management
    Comparison of Campaign Management features of Signpost and Sugar Market
    Feature
    Signpost
    -
    Ratings
    Sugar Market
    6.5
    3 Ratings
    15% below category average
    Calendaring00 Ratings6.03 Ratings
    Event/webinar marketing00 Ratings7.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Signpost and Sugar Market
    Feature
    Signpost
    -
    Ratings
    Sugar Market
    8.2
    1 Ratings
    8% above category average
    Social sharing and campaigns00 Ratings8.21 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Signpost and Sugar Market
    Feature
    Signpost
    -
    Ratings
    Sugar Market
    2.3
    4 Ratings
    106% below category average
    Dashboards00 Ratings5.04 Ratings
    Standard reports00 Ratings1.04 Ratings
    Custom reports00 Ratings1.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Signpost and Sugar Market
    Feature
    Signpost
    -
    Ratings
    Sugar Market
    4.8
    4 Ratings
    45% below category average
    API00 Ratings5.02 Ratings
    Role-based workflow & approvals00 Ratings6.02 Ratings
    Customizability00 Ratings3.02 Ratings
    Integration with Salesforce.com00 Ratings9.22 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
    Best Alternatives
    SignpostSugar Market
    Small Businesses
    Google Business Profile
    Score8.4 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Google Business Profile
    Score8.4 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SignpostSugar Market
    Likelihood to Recommend
    1.3
    (2 ratings)
    3.0
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    SignpostSugar Market
    Likelihood to Recommend
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    SugarCRM
    Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
    Incentivized
    Read full review
    Pros
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    SugarCRM
    • It was easy to navigate.
    • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
    • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
    Incentivized
    Read full review
    Cons
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    SugarCRM
    • The user interface is somewhat cumbersome and not intuitive at times.
    • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
    • Custom reporting is complicated to set up.
    Incentivized
    Read full review
    Likelihood to Renew
    Signpost
    No answers on this topic
    SugarCRM
    We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
    Read full review
    Support Rating
    Signpost
    No answers on this topic
    SugarCRM
    The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
    Incentivized
    Read full review
    Alternatives Considered
    Signpost
    No answers on this topic
    SugarCRM
    I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
    Read full review
    Return on Investment
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    SugarCRM
    • Increased employee efficiency
    • Better customer service
    • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
    Read full review
    ScreenShots