TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Similarweb

    Score9.2 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Hootsuite Insights

    Score9.9 out of 10
    N/AuburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.N/A
    Pricing
    SimilarwebHootsuite Insights
    Editions & Modules
    Sales Intelligence - Starter
    $129
    per month
    AI Search Intelligence - AEO Intelligence
    $129
    per month
    Web Intelligence - Entrepreneurs - Competitive Intelligence
    $199
    per month
    AI Search Intelligence - AEO & SEO & Competitive Intel
    $399
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel & SEO & AEO
    $399
    per month
    AI Search Intelligence - AEO & SEO & Ads & Competitive Intel
    $649
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel, SEO & AEO & Ads
    $649
    per month
    Stock Intelligence
    Contact Sales
    Retail Intelligence (for Brands or Retailer)
    Contact Sales
    App Intelligence
    Contact Sales
    Sales Intelligence - Business or Enterprise
    Custom
    Web Intelligence - Business & Enterprises
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    SimilarwebHootsuite Insights
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SimilarwebHootsuite Insights
    Considered Both Products
    Similarweb LTD
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    106 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    86 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    105 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    84 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    83 Answers
    No answers on this topic
    Features
    SimilarwebHootsuite Insights
    SEO
    Comparison of SEO features of Similarweb and uberVu (discontinued)
    Feature
    Similarweb
    8.0
    13 Ratings
    4% below category average
    uberVu (discontinued)
    -
    Ratings
    Keyword analysis8.013 Ratings00 Ratings
    SERP ranking tracking7.29 Ratings00 Ratings
    Competitive analysis9.012 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Similarweb and uberVu (discontinued)
    Feature
    Similarweb
    7.8
    14 Ratings
    13% below category average
    uberVu (discontinued)
    -
    Ratings
    Competitor Research8.814 Ratings00 Ratings
    Competitor alerts8.68 Ratings00 Ratings
    Market Insights and Reports7.35 Ratings00 Ratings
    Best Alternatives
    SimilarwebHootsuite Insights
    Small Businesses
    No answers on this topic
    Mention
    Score8 out of 10
    Medium-sized Companies
    No answers on this topic
    Mention
    Score8 out of 10
    Enterprises
    No answers on this topic
    Social Suite by Reputation.com
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SimilarwebHootsuite Insights
    Likelihood to Recommend
    8.2
    (118 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    Usability
    7.3
    (4 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    6.8
    (4 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    SimilarwebHootsuite Insights
    Likelihood to Recommend
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Discontinued Products
    I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
    Read full review
    Pros
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
    Read full review
    Discontinued Products
    • Easy to see what people are saying on social media about clients.
    • Creates reports that can be limited to certain time frames.
    • Able to see the reach of users so you can breakdown by influencers.
    Read full review
    Cons
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Discontinued Products
    • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
    Read full review
    Likelihood to Renew
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Discontinued Products
    I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
    Read full review
    Usability
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Discontinued Products
    All the users found the product intuitive and easy to use.
    Read full review
    Reliability and Availability
    Similarweb LTD
    No answers on this topic
    Discontinued Products
    A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
    Read full review
    Support Rating
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Discontinued Products
    Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
    Read full review
    Online Training
    Similarweb LTD
    No answers on this topic
    Discontinued Products
    I got the training while I was evaluating and in the trial period. Then I trained the others myself
    Read full review
    Implementation Rating
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Discontinued Products
    Not applicable since it is SAAS - all we needed was to sign up, which was easy
    Read full review
    Alternatives Considered
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
    Read full review
    Discontinued Products
    Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
    Read full review
    Return on Investment
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    Discontinued Products
    • Easier to handle crisis.
    • Ability to find out statistics to quantify and qualify what you're doing for customers.
    Read full review
    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.