Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.
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Smartly.io
Score10 out of 10
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Smartly.io supports Facebook and Instagram advertising campaigns with campaign optimization, multi-product ads, automatic budget allocation and optimization, and custom analytics.
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign. As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pricing is not attractive to smaller agencies. The base minimum was 1k per month, then 2.5k per month and it grew up to 5k per month. It means that agencies will have to choose service of competitors as Smartly.io is not affordable for everyone. It becomes a premium business.
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If the problem involves some product bugs, customer support does not leave it be. They forward the problem to engineers so it would be solved. Once we caught a problem, they fixed it through the weekend. They always keep you in the loop with the current status of the issue. Once a new person jumps in to follow up, the reaction is
They are all the time super polite and very friendly.
Replies in under 5 minutes.
Customer support can jump into your account and make quick fixes if you allow them to.
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
