TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Singular

    Score8 out of 10
    N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A

    Swrve

    Score8 out of 10
    N/AN/AN/A
    Pricing
    SingularSwrve
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SingularSwrve
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    SingularSwrve
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    EZ Texting
    Score9.1 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    EZ Texting
    Score9.1 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SingularSwrve
    Likelihood to Recommend
    8.0
    (4 ratings)
    9.0
    (2 ratings)
    Support Rating
    8.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    SingularSwrve
    Likelihood to Recommend
    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
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    Swrve
    Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.
    Incentivized
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    Pros
    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
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    Swrve
    • Setting up and managing multivariate tests
    • Applying segments/cohorts set up for one campaign or test to another
    • Serving different config data files to different player segments
    Incentivized
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    Cons
    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
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    Swrve
    • Ability to customize the main dashboard
    Incentivized
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    Support Rating
    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
    Read full review
    Swrve
    No answers on this topic
    Alternatives Considered
    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
    Read full review
    Swrve
    There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
    Incentivized
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    Return on Investment
    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
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    Swrve
    • Our app usage and engagement has increased since implementing Swrve.
    • We solved a major business need of giving users real time push alerts for important account actions.
    • Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.
    Incentivized
    Read full review
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