Singular vs. AppMetrica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Singular
Score 8.1 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
AppMetrica
Score 7.7 out of 10
Small Businesses (1-50 employees)
AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.
$0
per month
Pricing
SingularAppMetrica
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SingularAppMetrica
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAppMetrica offers several pricing plans to meet your needs at any point of your app’s journey: A Free plan includes an unlimited number of standard events and up to 100 million custom events. The user can run up to 2 simultaneous A/B tests and set up to 100 remote config flags. Revenue reports, API access, and 24/7 support. A Custom plan can include the features and add-ons that an app needs to grow at the moment. In addition to what’s included in the free plan, the customer can add or remove custom events, simultaneous A/B tests, custom workspaces for convenient team work and extra fast raw data export. Custom plans start at $90/month. A Pro plan is used by larger apps and starts at $3000/month. It is used to track an unlimited number of custom events and run up to 50 A/B tests at the same time, up to 2000 simultaneous remote config flags, and LTV and Сhurn predictions for immediate ad campaigns optimization.
More Pricing Information
Community Pulse
SingularAppMetrica
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SingularAppMetrica
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Score 9.9 out of 10
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Score 9.9 out of 10
Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
SingularAppMetrica
Likelihood to Recommend
8.0
(4 ratings)
7.4
(7 ratings)
Support Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
SingularAppMetrica
Likelihood to Recommend
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
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Yandex
The main use of AppMetrica for us as a video game company is for studying data for marketing purposes through its generated reports. We want analytics on our project campaign so we can better learn users' behaviors and make adjustments based on what we received to maximize our profit. There are different types of report data, such as behavior and traffic sources, that are good information for us to know how regarding target marketing.
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Pros
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
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Yandex
  • API allows to fetch aggregated and raw data and generate reports easily
  • This software is great at monitoring all kind of traffic sources
  • The data export feature is great use for tracking my Steam sale campaign
  • Running the app allows tracking activities of users seamlessly
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Cons
Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
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Yandex
  • User interface
  • Options to check each session or user journey separately
  • Push notifications delivery status
  • Properly connection with other marketing tools
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Support Rating
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
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Yandex
No answers on this topic
Alternatives Considered
Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
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Yandex
Firstly the cost of AppMetrica is less as compared to other alternatives, and some other parameters also meters like performance, documentation for the implementation, quality of data, connectivity to the other third-party tools, and so on. AppMetrica fulfills all these requirements and fits very well in my scenario, so I started with AppMetrica.
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Return on Investment
Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
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Yandex
  • Reports generation helps marketing purposes
  • Data tracking allow monitoring user behavior
  • More features such as additional statistics or data generation would be appreciated
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ScreenShots

AppMetrica Screenshots

Screenshot of a User Acqusition Report for Mobile traffic attribution. Anything that happens to users before they install the app appears in the User Acquisition reports. Its LTV & Churn Predictions describe from day 1 of a campaign launch how users are attracted.Screenshot of Cohort Analysis in AppMetrica, which calculates an app’s unit economics, boost metrics like LTV or ARPU for certain user segments and predicts in-app payments in Cohort reports.