TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Siteimprove

    Score9.1 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A

    Snowplow

    Score10 out of 10
    N/ASnowplow is a customer data infrastructure for AI, enabling organizations make behavioral data governed, so that it can support AI-powered applications including advanced analytics, real-time personalization engines, and AI agents.N/A
    Pricing
    SiteimproveSnowplow
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SiteimproveSnowplow
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SiteimproveSnowplow
    Considered Both Products
    Siteimprove
    No answer on this topic
    Snowplow
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    SiteimproveSnowplow
    Web Analytics
    Comparison of Web Analytics features of Siteimprove and Snowplow
    Feature
    Siteimprove
    7.5
    3 Ratings
    8% below category average
    Snowplow
    -
    Ratings
    Lead Conversion Tracking10.01 Ratings00 Ratings
    Bounce Rate Measurement7.01 Ratings00 Ratings
    Device and Browser Reporting5.01 Ratings00 Ratings
    Pageview Tracking7.22 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time7.82 Ratings00 Ratings
    Referral Source Tracking7.82 Ratings00 Ratings
    Customizable Dashboards7.43 Ratings00 Ratings
    Best Alternatives
    SiteimproveSnowplow
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SiteimproveSnowplow
    Likelihood to Recommend
    9.1
    (19 ratings)
    9.6
    (5 ratings)
    Usability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.3
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    SiteimproveSnowplow
    Likelihood to Recommend
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Snowplow
    Snowplow Insights has been by far one of the best programs to better track and store each of the data for events and product expansion, the versatility of this program makes it an immediate and real-time solution for development of each of its users, I recommend it for its price and quality of execution in my work.
    Incentivized
    Read full review
    Pros
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Snowplow
    • Intuitive interface.
    • Great variety of integrations.
    • Real time capabilities.
    Incentivized
    Read full review
    Cons
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Snowplow
    • The amount of options and information that this program presents can be a bit overwhelming for users new to running this program.
    • I have the duty to warn that the free versions of this program are not really effective, we have put it to the test and they always leave us a lot to be desired, we do not recommend them.
    Incentivized
    Read full review
    Usability
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Snowplow
    No answers on this topic
    Support Rating
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    Snowplow
    No answers on this topic
    Alternatives Considered
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Snowplow
    Twilio Segment is a powerful alternative to Snowplow Insights, but ultimately Snowplow Insights is marginally better, but with a largely reduced cost which is extremely important to us
    Incentivized
    Read full review
    Return on Investment
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    Snowplow
    • It has decreased our cost on different platforms.
    • Increased our productive time.
    • Cost-efficient.
    • It has increased our clients up to 30%.
    Incentivized
    Read full review
    ScreenShots