Sizmek Ad Suite vs. Swoop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sizmek Ad Suite
Score 9.7 out of 10
N/A
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.N/A
Swoop
Score 8.0 out of 10
N/A
Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.N/A
Pricing
Sizmek Ad SuiteSwoop
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Sizmek Ad SuiteSwoop
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sizmek Ad SuiteSwoop
Top Pros
Top Cons
Features
Sizmek Ad SuiteSwoop
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Sizmek Ad Suite
4.4
5 Ratings
51% below category average
Swoop
-
Ratings
Data Transfer7.74 Ratings00 Ratings
DSP integration1.05 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Sizmek Ad Suite
7.0
9 Ratings
10% below category average
Swoop
-
Ratings
Ad campaign creation8.09 Ratings00 Ratings
Ad deployment7.09 Ratings00 Ratings
Display advertising8.09 Ratings00 Ratings
Ad display and retargeting segmentation6.54 Ratings00 Ratings
Sequence targeting5.73 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Sizmek Ad Suite
7.8
9 Ratings
1% above category average
Swoop
-
Ratings
Ad dashboards6.09 Ratings00 Ratings
Ad performance reports7.09 Ratings00 Ratings
Ad conversion tracking8.09 Ratings00 Ratings
Ad attribution reporting9.09 Ratings00 Ratings
Cross-channel ad management8.98 Ratings00 Ratings
Ad forecasting and optimization8.06 Ratings00 Ratings
Best Alternatives
Sizmek Ad SuiteSwoop
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
WordStream Advisor
WordStream Advisor
Score 7.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
WordStream Advisor
WordStream Advisor
Score 7.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sizmek Ad SuiteSwoop
Likelihood to Recommend
8.0
(9 ratings)
8.0
(1 ratings)
User Testimonials
Sizmek Ad SuiteSwoop
Likelihood to Recommend
Amazon AWS
I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
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Swoop
Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
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Pros
Amazon AWS
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
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Swoop
  • Large inventory to acquire impressions and clicks
  • Engagement results indicate strong audience interest
  • Managed service very helpful and engaging for better performance
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Cons
Amazon AWS
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Swoop
  • Would like to have visibility of revenue performing sites and targeting
  • 1st party integration with doubleclick would simplify implementation
  • Have more refined targeting specific to audiences
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Alternatives Considered
Amazon AWS
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
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Swoop
Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
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Return on Investment
Amazon AWS
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
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Swoop
  • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
  • Form complete conversion goal for a separate tactic was not met and was too high
  • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
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ScreenShots