Sizmek Ad Suite vs. YuMe

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sizmek Ad Suite
Score 9.9 out of 10
N/A
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.N/A
YuMe
Score 4.0 out of 10
N/A
YuMe is a provider of digital video brand advertising, now offered and supported by RhythmOne since the acquisition in early 2018. The platform is designed to simplify digital video advertising campaigns.N/A
Pricing
Sizmek Ad SuiteYuMe
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Sizmek Ad SuiteYuMe
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Sizmek Ad SuiteYuMe
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Sizmek Ad Suite
4.4
5 Ratings
51% below category average
YuMe
-
Ratings
Data Transfer7.74 Ratings00 Ratings
DSP integration1.05 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Sizmek Ad Suite
7.0
9 Ratings
11% below category average
YuMe
-
Ratings
Ad campaign creation8.09 Ratings00 Ratings
Ad deployment7.09 Ratings00 Ratings
Display advertising8.09 Ratings00 Ratings
Ad display and retargeting segmentation6.54 Ratings00 Ratings
Sequence targeting5.73 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Sizmek Ad Suite
7.8
9 Ratings
1% above category average
YuMe
-
Ratings
Ad dashboards6.09 Ratings00 Ratings
Ad performance reports7.09 Ratings00 Ratings
Ad conversion tracking8.09 Ratings00 Ratings
Ad attribution reporting9.09 Ratings00 Ratings
Cross-channel ad management8.98 Ratings00 Ratings
Ad forecasting and optimization8.06 Ratings00 Ratings
Best Alternatives
Sizmek Ad SuiteYuMe
Small Businesses
Google Ad Manager
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Score 8.5 out of 10
Google Ad Manager
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Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
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User Ratings
Sizmek Ad SuiteYuMe
Likelihood to Recommend
8.0
(9 ratings)
6.0
(1 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
Sizmek Ad SuiteYuMe
Likelihood to Recommend
Amazon AWS
I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
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RhythmOne
Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently
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Pros
Amazon AWS
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
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RhythmOne
  • The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
  • YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
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Cons
Amazon AWS
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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RhythmOne
  • It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
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Likelihood to Renew
Amazon AWS
No answers on this topic
RhythmOne
YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe
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Alternatives Considered
Amazon AWS
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
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RhythmOne
YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience
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Return on Investment
Amazon AWS
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
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RhythmOne
  • YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates
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ScreenShots