Sizmek Ad Suite (discontinued) vs. Zedo

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.

Incentivized

The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.

Incentivized

• Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
• Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
• Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
• Simple Creative Hosting - Easy upload and path location details for creative files

Incentivized

• Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
• Post-campaign reporting.
• Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.

Incentivized

• Sizmek's trading desk was a total miss when I tested it a few years ago.
• I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.

Incentivized

• They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.

Incentivized

For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.

I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.

Incentivized

• Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
• Sizmek has had a postive impact on employee morale due to ease of use

Incentivized

• At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.

Incentivized