Sizmek Ad Suite vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sizmek Ad Suite
Score 9.0 out of 10
N/A
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.N/A
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
Sizmek Ad SuiteZedo
Editions & Modules
No answers on this topic
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
Sizmek Ad SuiteZedo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Sizmek Ad SuiteZedo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Sizmek Ad Suite
8.5
6 Ratings
11% above category average
Zedo
-
Ratings
Data Transfer8.05 Ratings00 Ratings
DSP integration9.06 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Sizmek Ad Suite
9.6
10 Ratings
19% above category average
Zedo
10.0
1 Ratings
23% above category average
Ad campaign creation10.010 Ratings10.01 Ratings
Ad deployment8.010 Ratings10.01 Ratings
Display advertising10.010 Ratings10.01 Ratings
Ad display and retargeting segmentation10.05 Ratings00 Ratings
Sequence targeting10.04 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Sizmek Ad Suite
9.2
10 Ratings
17% above category average
Zedo
9.6
1 Ratings
21% above category average
Ad dashboards9.010 Ratings9.01 Ratings
Ad performance reports8.010 Ratings10.01 Ratings
Ad conversion tracking9.010 Ratings10.01 Ratings
Ad attribution reporting9.010 Ratings00 Ratings
Cross-channel ad management10.09 Ratings9.01 Ratings
Ad forecasting and optimization10.07 Ratings10.01 Ratings
Best Alternatives
Sizmek Ad SuiteZedo
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
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User Ratings
Sizmek Ad SuiteZedo
Likelihood to Recommend
9.0
(10 ratings)
8.0
(1 ratings)
User Testimonials
Sizmek Ad SuiteZedo
Likelihood to Recommend
Amazon AWS
It helped us to publish advertisers in bulk and derived insights were capable enough to make business decisions. It is not good when it comes to create or perform complex reporting.
Read full review
Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Amazon AWS
  • Uploading multiple ads in bulk
  • It's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features.
  • The creative showcase is a good place for learning and finding resources for when it comes to HTML5 builds
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Amazon AWS
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Alternatives Considered
Amazon AWS
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
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Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Amazon AWS
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
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Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots