Skai vs. Smartly.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Smartly.io
Score 9.0 out of 10
N/A
Smartly.io supports Facebook and Instagram advertising campaigns with campaign optimization, multi-product ads, automatic budget allocation and optimization, and custom analytics.N/A
Pricing
SkaiSmartly.io
Editions & Modules
Kenshoo
$10,000
Starting Price
No answers on this topic
Offerings
Pricing Offerings
SkaiSmartly.io
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Features
SkaiSmartly.io
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Skai
7.1
10 Ratings
4% below category average
Smartly.io
-
Ratings
Data Transfer8.510 Ratings00 Ratings
DSP integration5.75 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Skai
6.1
11 Ratings
25% below category average
Smartly.io
-
Ratings
Ad campaign creation7.611 Ratings00 Ratings
Ad deployment7.611 Ratings00 Ratings
Display advertising4.310 Ratings00 Ratings
Ad display and retargeting segmentation4.810 Ratings00 Ratings
Sequence targeting6.39 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Skai
7.3
12 Ratings
7% below category average
Smartly.io
-
Ratings
Ad dashboards7.612 Ratings00 Ratings
Ad performance reports9.812 Ratings00 Ratings
Ad conversion tracking6.712 Ratings00 Ratings
Ad attribution reporting7.611 Ratings00 Ratings
Cross-channel ad management5.910 Ratings00 Ratings
Ad forecasting and optimization6.211 Ratings00 Ratings
Best Alternatives
SkaiSmartly.io
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
WordStream
WordStream
Score 6.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SkaiSmartly.io
Likelihood to Recommend
9.2
(17 ratings)
9.0
(2 ratings)
Likelihood to Renew
7.8
(3 ratings)
-
(0 ratings)
Usability
9.5
(2 ratings)
-
(0 ratings)
Availability
3.6
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
10.0
(1 ratings)
User Testimonials
SkaiSmartly.io
Likelihood to Recommend
Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Smartly.io
It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign. As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.
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Pros
Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Smartly.io
  • A/B testing
  • Automated boosting
  • Content optimization
  • Customer care
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Cons
Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Smartly.io
  • Pricing is not attractive to smaller agencies. The base minimum was 1k per month, then 2.5k per month and it grew up to 5k per month. It means that agencies will have to choose service of competitors as Smartly.io is not affordable for everyone. It becomes a premium business.
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Likelihood to Renew
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Smartly.io
No answers on this topic
Usability
Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
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Smartly.io
No answers on this topic
Support Rating
Skai
Very responsive and bring fast answers for problems
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Smartly.io
  • If the problem involves some product bugs, customer support does not leave it be. They forward the problem to engineers so it would be solved. Once we caught a problem, they fixed it through the weekend. They always keep you in the loop with the current status of the issue. Once a new person jumps in to follow up, the reaction is
  • They are all the time super polite and very friendly.
  • Replies in under 5 minutes.
  • Customer support can jump into your account and make quick fixes if you allow them to.
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Alternatives Considered
Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Smartly.io
No answers on this topic
Return on Investment
Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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Smartly.io
  • Allowed us the ability to A/B test organic content
  • Workflow efficiencies
  • Content insights
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ScreenShots