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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Smaato

    Score7 out of 10
    N/ASmaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A

    SmartyAds DSP

    Score4 out of 10
    N/ASmartyAds DSP is a demand-side platform for ad serving.N/A
    Pricing
    SmaatoSmartyAds DSP
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    SmaatoSmartyAds DSP
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SmaatoSmartyAds DSP
    Considered Both Products
    Verve Group
    No answer on this topic
    SmartyAds
    Chose SmartyAds DSP
    SmartyAds is more related to Cheetah than to MoPub or Smaato because these last two put a lot of focus on having direct unfiltered access to the publishers. At the same time, Cheetah and SmartyAds are mostly resellers. I believe that if you need a vast amount of traffic, you …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
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    Delivers good value for the price
    No answers on this topic
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    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
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    Best Alternatives
    SmaatoSmartyAds DSP
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    AdRoll
    Score3.7 out of 10
    Basis DSP
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    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    StackAdapt
    Score7.2 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Yahoo DSP
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SmaatoSmartyAds DSP
    Likelihood to Recommend
    7.0
    (2 ratings)
    6.0
    (2 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SmaatoSmartyAds DSP
    Likelihood to Recommend
    Verve Group
    Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
    Incentivized
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    SmartyAds
    SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
    Incentivized
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    Pros
    Verve Group
    • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
    • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
    • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
    • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
    Incentivized
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    SmartyAds
    • Easy-to-use, friendly interface.
    • Interesting integrations.
    Incentivized
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    Cons
    Verve Group
    • Inventory can be a bit pricey in competitive markets like the US.
    • Reporting dashboard is limited, needs work.
    • They don't offer a lof of transparency about margins over media cost.
    Incentivized
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    SmartyAds
    • Support team is not very good.
    • Not a lot of direct traffic, mostly reseller traffic.
    Incentivized
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    Usability
    Verve Group
    Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
    Incentivized
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    SmartyAds
    No answers on this topic
    Support Rating
    Verve Group
    Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
    Incentivized
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    SmartyAds
    No answers on this topic
    Alternatives Considered
    Verve Group
    With over 20 demand partners in our stack, Smaato is in the top 5
    Incentivized
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    SmartyAds
    MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
    Incentivized
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    Return on Investment
    Verve Group
    • Increased overall revenue
    • Strong demand pool
    • Easy reporting
    Incentivized
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    SmartyAds
    • More inventory, more spend, ore budget, better ROI.
    • Fraud issues and refunds, decreasing ROI.
    Incentivized
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    ScreenShots

    SmartyAds DSP Screenshots

    Screenshot of optimizing ad campaignsScreenshot of easy-to-use DSP interface