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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SmartyAds DSP

    Score4 out of 10
    N/ASmartyAds DSP is a demand-side platform for ad serving.N/A

    AdButler

    Score9 out of 10
    N/AAdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A
    Pricing
    SmartyAds DSPAdButler
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SmartyAds DSPAdButler
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SmartyAds DSPAdButler
    Ad Network Integration
    Comparison of Ad Network Integration features of SmartyAds DSP and AdButler
    Feature
    SmartyAds DSP
    -
    Ratings
    AdButler
    8.0
    1 Ratings
    8% above category average
    DSP integration00 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of SmartyAds DSP and AdButler
    Feature
    SmartyAds DSP
    -
    Ratings
    AdButler
    8.5
    1 Ratings
    8% above category average
    Ad campaign creation00 Ratings9.01 Ratings
    Ad deployment00 Ratings8.01 Ratings
    Display advertising00 Ratings9.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of SmartyAds DSP and AdButler
    Feature
    SmartyAds DSP
    -
    Ratings
    AdButler
    9.0
    1 Ratings
    15% above category average
    Ad dashboards00 Ratings9.01 Ratings
    Ad performance reports00 Ratings10.01 Ratings
    Ad conversion tracking00 Ratings10.01 Ratings
    Ad attribution reporting00 Ratings9.01 Ratings
    Cross-channel ad management00 Ratings8.01 Ratings
    Ad forecasting and optimization00 Ratings8.01 Ratings
    Best Alternatives
    SmartyAds DSPAdButler
    Small Businesses
    Basis DSP
    Score9 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    StackAdapt
    Score7.1 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Yahoo DSP
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SmartyAds DSPAdButler
    Likelihood to Recommend
    6.0
    (2 ratings)
    9.0
    (1 ratings)
    User Testimonials
    SmartyAds DSPAdButler
    Likelihood to Recommend
    SmartyAds
    SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
    Incentivized
    Read full review
    Sparklit
    AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
    Incentivized
    Read full review
    Pros
    SmartyAds
    • Easy-to-use, friendly interface.
    • Interesting integrations.
    Incentivized
    Read full review
    Sparklit
    • Organize your online publishers
    • Organize your campaigns
    • Reports are very simple and easy to read
    Incentivized
    Read full review
    Cons
    SmartyAds
    • Support team is not very good.
    • Not a lot of direct traffic, mostly reseller traffic.
    Incentivized
    Read full review
    Sparklit
    • Assigning multiple video publishers to a single campaign is something that they need to improve
    • The publisher dashboard is a little complicated to understand
    Incentivized
    Read full review
    Alternatives Considered
    SmartyAds
    MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
    Incentivized
    Read full review
    Sparklit
    AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
    Incentivized
    Read full review
    Return on Investment
    SmartyAds
    • More inventory, more spend, ore budget, better ROI.
    • Fraud issues and refunds, decreasing ROI.
    Incentivized
    Read full review
    Sparklit
    • AdButler is very affordable and your ROI would be good always
    • It's also highly scalable
    Incentivized
    Read full review
    ScreenShots

    SmartyAds DSP Screenshots

    Screenshot of optimizing ad campaignsScreenshot of easy-to-use DSP interface