SMSAPI is a bulk SMS messaging
service available via the Customer Portal, mobile app or by integrating SMS API, enabling integration with one's own IT systems, including
e-commerce and CRM.
The vendor states SMSAPI service is
used by 7000 customers, both the largest global concerns, local businesses as
well as public institutions and offices.
The platform enables running
personalized advertising and promotional SMS campaigns and supports customer
service activities…
N/A
Zoho Campaigns
Score 8.6 out of 10
N/A
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.
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Pricing
SMSAPI
Zoho Campaigns
Editions & Modules
No answers on this topic
Forever Free
$0
Standard Plan
$3 for 500 contacts
per month
Professional Plan
$4.5 for 500 contacts
per month
Pay as you go
$14 for 500 contacts
Offerings
Pricing Offerings
SMSAPI
Zoho Campaigns
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
SMSAPI
Zoho Campaigns
Features
SMSAPI
Zoho Campaigns
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SMSAPI
-
Ratings
Zoho Campaigns
4.7
25 Ratings
51% below category average
WYSIWYG email editor
00 Ratings
3.024 Ratings
Dynamic content
00 Ratings
7.025 Ratings
Ability to test dynamic content
00 Ratings
5.022 Ratings
Landing pages
00 Ratings
3.017 Ratings
A/B testing
00 Ratings
4.021 Ratings
Mobile optimization
00 Ratings
6.023 Ratings
Email deliverability reporting
00 Ratings
3.025 Ratings
List management
00 Ratings
7.024 Ratings
Triggered drip sequences
00 Ratings
4.019 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SMSAPI
-
Ratings
Zoho Campaigns
5.3
25 Ratings
36% below category average
Dashboards
00 Ratings
4.024 Ratings
Standard reports
00 Ratings
6.025 Ratings
Custom reports
00 Ratings
6.021 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
We use SMSAPI in our client's projects. Mainly it is useful for sending urgent notifications ex. Action required from the user. Moreover, its use as remarketing channel for registered users that not decided to purchase or as promotional offers with additional items on sale or discounts.
Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
We use SMSAPI because we have recommendations from trusted sources about this solution. As for now, everything is great. It works as supposed and fulfills all requirements.
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
