Forma, now part of Snapchat vs. Wyng

Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.

They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.

• Keep customers on my site for longer
• Easy to try and expand, they use my existing product photos
• Free unless you want a special design
• Good support

• The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
• Contests were easy to set up.
• Linking to products from user generated content was a plus.

Incentivized

• Takes a couple days to add products. Would be better if it were instant.
• Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.

• My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
• For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
• In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.

I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch

We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well

While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined

• Very big impact on session time
• Helps with getting store visitors. But I use the virtual fitting room in marketing
• Any new business is good since it's free

• We've been able to execute more campaigns internally because of the cost saving.
• Increased fan acquisition.
• Engaging experiences for our current customers.