SonicWall NSA Series vs. Terminus ABM Platform

This is a higher-end firewall, built for a medium to large business. It handles traffic and scanning and protection well but it would be a bit of a budget-buster and probably overkill for a small to (barely) medium sized business. SonicWall makes SoHo devices for those use cases and they would be more appropriate.

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Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

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• Relatively inexpensive compared to some of the higher-end products, like Palo Alto Networks.
• Easy to set up, as the SonicWall NSA interface is consistent across all models.

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• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

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• Ideal with smaller businesses. Would have to examine for more complex needs of larger businesses.
• Scalability might be an issue for super large organizations.

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

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Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

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There is room for improvement when it comes to learning the UI, but the UI is overall pretty good. It doesn't take long to learn if you are famaliar with firewalls.

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Most of the time, calling SonicWall NSA Support, you get an expert who can help resolve your issues. RMAs are pretty easy once they determine there is an issue with the hardware. Support is available 24x7, which makes emergency calls easy. The only downside is the support engineers may have thick accents; however, their expertise more than makes up for any language barriers.

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We compared the FortiGate to Sonicwall and continued with Sonicwall as we were a mid-size school where the Sonicwall was performing adequately, and the learning curve was steep to switch platforms. The Sonicwall offered everything the FortiGate did, and was not as costly, both in the appliance and in licensing.

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Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

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• Was affordable, allowing for advanced routing and security.
• Enabled us to build VPNs without purchasing additional services
• Was simple enough to manage in house without external support.

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• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting