TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdButler

    Score9 out of 10
    N/AAdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A

    X Ads

    Score4.9 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    AdButlerX Ads
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdButlerX Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AdButlerX Ads
    Considered Both Products
    Sparklit
    No answer on this topic
    SpaceX
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    AdButlerX Ads
    Ad Network Integration
    Comparison of Ad Network Integration features of AdButler and X Ads
    Feature
    AdButler
    8.0
    1 Ratings
    8% above category average
    X Ads
    -
    Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdButler and X Ads
    Feature
    AdButler
    8.5
    1 Ratings
    8% above category average
    X Ads
    -
    Ratings
    Ad campaign creation9.01 Ratings00 Ratings
    Ad deployment8.01 Ratings00 Ratings
    Display advertising9.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdButler and X Ads
    Feature
    AdButler
    9.0
    1 Ratings
    15% above category average
    X Ads
    -
    Ratings
    Ad dashboards9.01 Ratings00 Ratings
    Ad performance reports10.01 Ratings00 Ratings
    Ad conversion tracking10.01 Ratings00 Ratings
    Ad attribution reporting9.01 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization8.01 Ratings00 Ratings
    Best Alternatives
    AdButlerX Ads
    Small Businesses
    AdRoll
    Score3.7 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdButlerX Ads
    Likelihood to Recommend
    9.0
    (1 ratings)
    1.0
    (37 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    1.0
    (2 ratings)
    User Testimonials
    AdButlerX Ads
    Likelihood to Recommend
    Sparklit
    AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
    Incentivized
    Read full review
    SpaceX
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Pros
    Sparklit
    • Organize your online publishers
    • Organize your campaigns
    • Reports are very simple and easy to read
    Incentivized
    Read full review
    SpaceX
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
    Read full review
    Cons
    Sparklit
    • Assigning multiple video publishers to a single campaign is something that they need to improve
    • The publisher dashboard is a little complicated to understand
    Incentivized
    Read full review
    SpaceX
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Likelihood to Renew
    Sparklit
    No answers on this topic
    SpaceX
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Usability
    Sparklit
    No answers on this topic
    SpaceX
    Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.
    Incentivized
    Read full review
    Alternatives Considered
    Sparklit
    AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
    Incentivized
    Read full review
    SpaceX
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Return on Investment
    Sparklit
    • AdButler is very affordable and your ROI would be good always
    • It's also highly scalable
    Incentivized
    Read full review
    SpaceX
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    ScreenShots