Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
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TapClicks
Score 8.1 out of 10
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TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…
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Pricing
Sprinklr Insights
TapClicks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Sprinklr Insights
TapClicks
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
The interface is user-friendly and quite intuitive. However, the tool is very complete and the app can seem a bit dense at times with a lot of different places and categories. It just takes a bit of time to adjust before being a great tool
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
User friendly UI has made it easy to operate and increase productivity.
