SpyFu vs. urllo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SpyFu
Score 7.0 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
urllo
Score 10.0 out of 10
N/A
urllo, formerly EasyRedir, is a unified link management platform for teams. It is used to control every connection across an organization's digital presence with fast, secure URL redirects, trackable QR codes and branded links. urllo gives marketing, SEO and IT teams one place to manage, optimize and analyze links at scale. No coding skills are required.
$9
per month
Pricing
SpyFuurllo
Editions & Modules
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
No answers on this topic
Offerings
Pricing Offerings
SpyFuurllo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SpyFuurllo
Features
SpyFuurllo
SEO
Comparison of SEO features of Product A and Product B
SpyFu
6.6
52 Ratings
15% below category average
urllo
-
Ratings
Keyword analysis7.052 Ratings00 Ratings
Backlink management6.040 Ratings00 Ratings
SERP ranking tracking6.044 Ratings00 Ratings
Page grader7.829 Ratings00 Ratings
Competitive analysis7.051 Ratings00 Ratings
Site audit / diagnostics7.232 Ratings00 Ratings
Site recommendations6.031 Ratings00 Ratings
Task management6.120 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SpyFu
5.8
39 Ratings
27% below category average
urllo
-
Ratings
Local SEO5.033 Ratings00 Ratings
Social SEO5.028 Ratings00 Ratings
Mobile SEO8.029 Ratings00 Ratings
Global SEO5.035 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SpyFu
7.2
28 Ratings
16% below category average
urllo
-
Ratings
Multi-domain support6.028 Ratings00 Ratings
Integration with web analytics tools8.518 Ratings00 Ratings
Best Alternatives
SpyFuurllo
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Branch
Branch
Score 6.6 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Branch
Branch
Score 6.6 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
SpyFuurllo
Likelihood to Recommend
7.0
(62 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(10 ratings)
-
(0 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
Support Rating
7.6
(13 ratings)
10.0
(1 ratings)
User Testimonials
SpyFuurllo
Likelihood to Recommend
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
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urllo
If you're trying to point a domain name to a new home to stay, EasyRedir probably isn't the solution for you - you should have your hosting company handle that. But if you're looking to swap out the link the domain points to on a fairly regular basis, this service is the perfect solution.
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Pros
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
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urllo
  • Allow you to manage multiple domains.
  • All in one place.
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Cons
SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review
urllo
  • Sometimes the Twitter links hosting the parent URL show old data from the previous links that EasyRedir pointed to, but I'm not sure if this is something EasyRedir is responsible for.
  • Their manager used to be super simple. It's updated and more modern now, but I think I liked the simpler version better.
Read full review
Likelihood to Renew
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
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urllo
No answers on this topic
Usability
SpyFu
SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
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urllo
No answers on this topic
Support Rating
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
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urllo
We found this service at just the right time when we needed it and it was perfect for us. It's consistent and reliable and I can't imagine not using it. We use it every day.
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Alternatives Considered
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Read full review
urllo
No answers on this topic
Return on Investment
SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
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urllo
  • For us, it's just a quick and easy solution. Not too sure of the effect on ROI.
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ScreenShots

urllo Screenshots

Screenshot of the urllo dashboard showing traffic by redirect group.Screenshot of how to create a redirect within urllo.Screenshot of the general urllo dashboard.Screenshot of urllo SSL/TLS certificate management.Screenshot of urllo QR code creation/management within the platform.