Item: SpyFu
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

The main purpose of using SpyFu for our website was to understand who our competitors were, where they were and what they were doing. Not only were we able to keep a tab on the organic activities of our competitors but also paid activities. Additionally, we were able to identify other similar files which we could have missed had it not been for the SpyFu's feature that allows us to do so.
All this allowed us to form more compelling strategy and outrun our competitor.

Pros and Cons

Keeping a tab on competitors organic and inorganic activities
Helps identify where the competitor is getting the backlinks from.
Identify competitors top content and the keywords that's bringing them traffic
Get proper information of their current and past ADS run on Google.

SpyFu can only support and fetch data from limited countries.
Certain glitches like page not connecting
The information isn't always complete for some websites.

Most Important Features

The ability to keep a track of our competitors organic and Paid performance.
To get additional list of similar websites
To get premade google ad templates

Return on Investment

We were able to add more keywords to our list and get traffic from them.
We were able to analyze where our competitors got backlinks from and managed to get a few from there.

Alternatives Considered

Ahrefs and Semrush

Spyfu fails to hit the mark at least when it comes to SEO since both Ahrefs and Semrush has a bigger directory and fetches data from more countries than Spyfu does, however Spyfu offers a great deal when it comes to cost effective solution to almost every digital marketing testing and analysis issue on might face in a business.

Key Insights

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SpyFu go as expected?

Yes

Would you buy SpyFu again?

Yes

Other Software Used

Ahrefs, Screaming Frog SEO Spider, Semrush

Likelihood to Recommend

It is well suited if you want a software with a clean UI with less confusions and distractions. Spyfu does a great job in supporting you in your digital marketing activities be in SEO or be it PPC. It's good if you want a single software to cater to different marketing verticals without spending a lot of capital on a software.

On the other hand, the data isn't always accurate when compared to other softwares in the same category, although these softwares could be a lot expensive that SpyFu.

SpyFu - A worthy competitor.

Overall Satisfaction with SpyFu