SpyFu - A worthy competitor.
May 18, 2022

SpyFu - A worthy competitor.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

The main purpose of using SpyFu for our website was to understand who our competitors were, where they were and what they were doing. Not only were we able to keep a tab on the organic activities of our competitors but also paid activities. Additionally, we were able to identify other similar files which we could have missed had it not been for the SpyFu's feature that allows us to do so.
All this allowed us to form more compelling strategy and outrun our competitor.
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
  • SpyFu can only support and fetch data from limited countries.
  • Certain glitches like page not connecting
  • The information isn't always complete for some websites.
  • The ability to keep a track of our competitors organic and Paid performance.
  • To get additional list of similar websites
  • To get premade google ad templates
  • We were able to add more keywords to our list and get traffic from them.
  • We were able to analyze where our competitors got backlinks from and managed to get a few from there.
Spyfu fails to hit the mark at least when it comes to SEO since both Ahrefs and Semrush has a bigger directory and fetches data from more countries than Spyfu does, however Spyfu offers a great deal when it comes to cost effective solution to almost every digital marketing testing and analysis issue on might face in a business.

Do you think SpyFu delivers good value for the price?


Are you happy with SpyFu's feature set?


Did SpyFu live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SpyFu go as expected?


Would you buy SpyFu again?


It is well suited if you want a software with a clean UI with less confusions and distractions. Spyfu does a great job in supporting you in your digital marketing activities be in SEO or be it PPC. It's good if you want a single software to cater to different marketing verticals without spending a lot of capital on a software.

On the other hand, the data isn't always accurate when compared to other softwares in the same category, although these softwares could be a lot expensive that SpyFu.

SpyFu Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Not Rated
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools