Unless you have someone on your team who is going to work diligently at setting up the appropriate and necessary campaigns, it's not an out of the box solution. Our team worked on created specific campaign to measure and we are still trying to configure the campaigns in the most optimal way to help our business. It would be great to have some support from Moz, other than the online resource, to get another set of profession eyes looking in to give some guidance and let Pro members know they are headed in the right direction for better success.
I can't see what RavenTools would do for you unless your internal customer really likes slick reporting and doesn't demand much from you, or unless SEO is a very small part of your job—in which case you're probably better off paying someone else to pull RavenTools reports for you.
We use it to track keywords performance, revenue, and market trends. It is used by our SEO department and it addresses our keyword performance.
I always mention Web CEO to clients as we discuss aspects of the content optimization process based on the tools and key performance indicators that Web CEO uses. This product is for a trained web savvy user, so the highest recommendation would be for those who are educated in the way search spiders work, are able to also cater to human edited directories, and manage content to be relevant and highly readable at the same time.
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahfrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get.
Majestic helps us determine the quality of our own back links and the quality of competitors' backlinks so that we can refine our link building strategy to improve our search engine rankings.
Looks like it is the end of the road for this platform. I gave it a renewable rating of 3 because while it looks like Optify is shut down for now it may be bought out and relaunched with more capital.
Moz's Open Site Explorer is a must-have in the SEO professional's toolbox, while an inexperienced user would likely need training to understand how to use this tool. Many important metrics are available within the free version of Open Site Explorer, and the comments in this review have been based solely on the free version.