Straightforward competitive keyword tool
January 27, 2020

Straightforward competitive keyword tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

We use SpyFu across the organization for competitive research and analysis of organic website traffic. It allows us to see how our own website stacks up to competitors as well as how our clients' websites compare to their competition. We also use it to identify organic search keyword opportunities for web content creation.
  • Provide competitive organic search data.
  • Allows you to identify organic keywords for future content creation.
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
  • SpyFu provided a positive impact on our ability to share beneficial competitive insights with our clients.
  • SpyFu helped us identify keyword opportunities for our internal content creation.
It isn't fair to compare these two tools overall. They have a few shared pieces, but SEMRush is much more expensive but includes many more tools making it a full SEO suite. When looking strictly at the shared tools from both companies (the competitor keyword tools), they stack up pretty evenly.
I have never taken advantage of SpyFu customer support, but it seems easy to access in the event a user requires support.

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  • SpyFu is excellent at identifying big wins among competition or competitive gaps in organic and paid search results. If you are looking to get competitor data for comparison's sake (understanding that the data is useful but not the entire picture), it is well suited for that.
  • If you are trying to compare your web analytics data to SpyFu data for your competition, that is not an apples-to-apples comparison. Traffic figures are an estimation.

SpyFu Feature Ratings

Keyword analysis
Backlink management
Not Rated
SERP ranking tracking
Page grader
Not Rated
Competitive analysis
Global SEO
Multi-domain support
Integration with web analytics tools
Not Rated