SpyFu- give it a tru!
May 19, 2022

SpyFu- give it a tru!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

We are looking for help with ranking our website in both paid and organic searches. SEO keyword research can be overwhelming, and we did not want to spend hundreds of hours looking for the correct terms. We are a retail business primarily focused on the luxury space in the business-to-business and business-to-consumer marketplace.
  • Scan competitors websites.
  • Provide keyword recommendations.
  • Provide SEO tips.
  • Cost
  • Heard to search competitor keywords.
  • Monthly vs annual billing.
  • Finding new keywords.
  • Understanding competition on current keywords.
  • Trends in keyword.
  • Able to find new keywords to expand our reach.
  • Found how much competitors spent, on average.
  • Leveled up overall marketing knowledge.
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

Do you think SpyFu delivers good value for the price?


Are you happy with SpyFu's feature set?


Did SpyFu live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SpyFu go as expected?


Would you buy SpyFu again?


SpyFu is great at providing keyword recommendations and canning your own website to give an overall SEO health score; however, the data they provide is for the advanced SEO and paid search marketer. I could see the tool being less appropriate if a team had no one able to comprehend the data and implement it. If the latter is the case, SpyFu is another wasted data source.

SpyFu Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools