Excellent tool for competitors Google Ads analysis

Our Google ads campaign management team uses Spyfu for competitor and keyword research. It helps us know which keywords our competitors are targeting, what kind of ads they are running and what is their organic and paid traffic like. It also gives us a rough idea of how much they are spending via google ads (although that data isn't exactly correct). It also has useful backlinks information. Lastly the Google Adwords buy recommendations are pretty good too. They might not be always relevant but they do often enough include good suggestions that we end up using them quite frequently.