Square POS vs. TrueLoyal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Square POS
Score 9.1 out of 10
N/A
Square POS is a point-of-sale software solution for restaurants, retail, or appointment-based businesses. It features numerous inventory (or menu) management and control features, and options that allow customers to pay in any way they want or can.
$10
per each additional reader; first reader free
TrueLoyal
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…N/A
Pricing
Square POSTrueLoyal
Editions & Modules
Each Transaction
2.6% + $0.10
per transaction
Square Reader for magstripe
$10
per each additional reader; first reader free
Square Stand for contactless and chip
$16
per month
Square Terminal
$27
per month
Square Register
$39
per 24 months
Square Reader for contactless and chip
$49
per reader
Square Point of Sale
Free
Enterprise
Custom
Offerings
Pricing Offerings
Square POSTrueLoyal
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Square POSTrueLoyal
Best Alternatives
Square POSTrueLoyal
Small Businesses
Shopify
Shopify
Score 8.6 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
Epicor Eagle
Epicor Eagle
Score 8.0 out of 10
Oracle Marketing
Oracle Marketing
Score 7.0 out of 10
Enterprises

No answers on this topic

Oracle Marketing
Oracle Marketing
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Square POSTrueLoyal
Likelihood to Recommend
9.1
(61 ratings)
8.2
(2 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
9.0
(11 ratings)
-
(0 ratings)
Support Rating
8.7
(18 ratings)
-
(0 ratings)
User Testimonials
Square POSTrueLoyal
Likelihood to Recommend
Block, Inc (Square)
Square POS is by far the easiest POS software to use at events and train additional team members on - even with temporary or first-time employees. It's easy to see how each event is doing in live time. It gives the event manager a real-time view of revenue earned. Its really easy to create/manage/delete users to keep the platform secure.
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Zinrelo
Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.
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Pros
Block, Inc (Square)
  • Mobile transactions (not like from a phone, but in terms of the ability to physically relocate rapidly).
  • Simple setup.
  • Generally uncomplicated pricing.
  • Widespread customer familiarity: because it's so regularly in use in our industry (musicians/entertainment professionals), people know and trust it in a way that you might not with a different provider.
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Zinrelo
  • Customer service is fantastic.
  • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
  • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
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Cons
Block, Inc (Square)
  • Too much going on for simple users. There are so many different apps and pages now that I get lost almost every time I log onto Square
  • The high percentage of fees taken from sales
  • The difficulty in changing default settings
  • The layout of the “website” you can create is truly a nightmare
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Zinrelo
  • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
  • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
  • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
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Likelihood to Renew
Block, Inc (Square)
I don't really foresee anything being able to dislodge Square from our organization—we're not evangelists or anything like that—it's just the best solution we've found for our use case. Being able to quickly handle transactions from customers and then track all of those sales for analysis/bookkeeping later on.
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Zinrelo
No answers on this topic
Usability
Block, Inc (Square)
We find Square POS is very user friendly. Its interface is customizable to our needs and very easy to use. Before we adopted Square POS, we used a combination of solutions from different manufacturer to try and achieve a portion of the functionality that Square POS provides under only 1 login
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Zinrelo
No answers on this topic
Support Rating
Block, Inc (Square)
An admission - I have NEVER had to use Square POS support. The system is seamless, it just works! I have never had any queries about how the system worked as everything is so clearly laid out. I have never had any problems with payments. If their support systems are anywhere near as good as their software, I think we'll be in good hands.
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Zinrelo
No answers on this topic
Alternatives Considered
Block, Inc (Square)
We only used Square POS while we were getting set up with Authorize.Net. It isn't as flashy or recognized by the general public, but in our industry, that isn't a priority. We do very large transactions so the higher rates and fees from Square add up insanely quickly making the lower rates and fees from Authorize.Net the nail in Square's coffin for us.
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Zinrelo
We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.
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Return on Investment
Block, Inc (Square)
  • The opportunity cost of waiting for payments and manually bringing them to a bank means that we don't have to visit our bank branch. That alone saves us several hours each month.
  • We can use ordinary computers and mobile devices with Square instead of paying for expensive software or terminals.
  • Our clients appreciate not having to process payments to us, and anything that helps our clients and makes them happy carries more import than I can explain in this space.
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Zinrelo
  • Increased customer retention.
  • Increased average order value.
Read full review
ScreenShots

TrueLoyal Screenshots

Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES