Squiz Digital Experience Platform vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Squiz Digital Experience Platform
Score 5.2 out of 10
N/A
Squiz DXP is a platform for creating websites, personalized journeys, and optimized experiences. It includes tools marketers can use – from content management, AI search, and conversational AI to personalization, forms, and integrations – to build and optimize intelligent sites.N/A
WordPress
Score 8.6 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$3
per month 6 GB storage
Pricing
Squiz Digital Experience PlatformWordPress
Editions & Modules
No answers on this topic
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
Squiz Digital Experience PlatformWordPress
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
Squiz Digital Experience PlatformWordPress
Features
Squiz Digital Experience PlatformWordPress
Security
Comparison of Security features of Product A and Product B
Squiz Digital Experience Platform
-
Ratings
WordPress
8.1
159 Ratings
1% below category average
Role-based user permissions00 Ratings8.1159 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Squiz Digital Experience Platform
-
Ratings
WordPress
7.9
134 Ratings
2% above category average
API00 Ratings7.9124 Ratings
Internationalization / multi-language00 Ratings7.9103 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Squiz Digital Experience Platform
-
Ratings
WordPress
8.1
166 Ratings
4% above category average
WYSIWYG editor00 Ratings7.9151 Ratings
Code quality / cleanliness00 Ratings7.3152 Ratings
Admin section00 Ratings8.3164 Ratings
Page templates00 Ratings8.7160 Ratings
Library of website themes00 Ratings8.6162 Ratings
Mobile optimization / responsive design00 Ratings8.5161 Ratings
Publishing workflow00 Ratings8.2154 Ratings
Form generator00 Ratings7.1131 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Squiz Digital Experience Platform
-
Ratings
WordPress
8.2
164 Ratings
10% above category average
Content taxonomy00 Ratings8.2142 Ratings
SEO support00 Ratings7.9148 Ratings
Bulk management00 Ratings7.5125 Ratings
Availability / breadth of extensions00 Ratings9.2152 Ratings
Community / comment management00 Ratings8.3152 Ratings
Best Alternatives
Squiz Digital Experience PlatformWordPress
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Squiz Digital Experience PlatformWordPress
Likelihood to Recommend
7.0
(1 ratings)
8.6
(203 ratings)
Likelihood to Renew
7.0
(1 ratings)
5.2
(38 ratings)
Usability
-
(0 ratings)
8.1
(50 ratings)
Availability
-
(0 ratings)
9.5
(3 ratings)
Performance
-
(0 ratings)
8.6
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(11 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(10 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Squiz Digital Experience PlatformWordPress
Likelihood to Recommend
Squiz
Working with a large amount of web content where there is a need to focus on related content.
Read full review
Automattic
Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
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Pros
Squiz
  • Speed and efficiency
  • Roles and content control
  • Related content
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Automattic
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
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Cons
Squiz
  • User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.
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Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
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Likelihood to Renew
Squiz
I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform
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Automattic
The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
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Usability
Squiz
No answers on this topic
Automattic
Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
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Reliability and Availability
Squiz
No answers on this topic
Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
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Performance
Squiz
No answers on this topic
Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
Squiz
No answers on this topic
Automattic
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
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In-Person Training
Squiz
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
Squiz
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
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Implementation Rating
Squiz
No answers on this topic
Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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Alternatives Considered
Squiz
Easier to work with
Read full review
Automattic
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
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Scalability
Squiz
No answers on this topic
Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
Squiz
  • Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
  • Increased employee efficiency
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Automattic
  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
Read full review
ScreenShots

Squiz Digital Experience Platform Screenshots

Screenshot of Squiz’s visual page builder. Non-technical users can use pre-built components to spin up a page in minutes. Edit visually on the page and generate variants for A/B testing.Screenshot of the Personalization capability in Squiz’s visual page builder. Maximize user engagement by delivering tailored content to different segments of your audience.Screenshot of a library of pre-built components to implement design systems and reuse content across sites.Screenshot of Squiz’s content auditing tools that help you assess and prepare your content for AI-readiness.Screenshot of an example of a conversational search experience powered by Squiz Funnelback Search.Screenshot of Squiz’s drag-and-drop form builder.